This podcast is the continuation of an interview with Matt May, author of the Shingo Prize winning book The Elegant Solution: Toyota's Formula for Mastering Innovation.

His new book is "In Pursuit of Elegance: Why the Best Ideas Have Something Missing."

Here, we talk about The Sopranos and In-n-Out Burger, how they are "elegant" in their design.

His website is www.inpursuitofelegance.com.

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