Bad business begins when putting yourself first comes last; after all you can't pour from an empty cup. When working as a service-provider opposed to a brand, it's easy to shift laser-focus on the deliverables you're providing rather than the direction of your company's future. The solution? It's all about treating yourself like your first client! In this segment I breakdown the significance of investing time and energy into your brand opposed to hiding behind the work you provide so you can thrive and shine.