In this episode...

Andy Bartlett, an experienced UK-based product designer, joins Sofeast's CEO Renaud Anjoran on the podcast once again. Following on from a recent episode where Andy introduced industrial design and how to work with designers, this time they break down the ID process (with a focus on electro-mechanical products being made by startups and SMEs) into 6 detailed 'phases' and Andy explains each drawing from his own long experience. This will be helpful for anyone who's currently developing a new product and will need to work with an industrial designer as you will understand roughly how the process will work.

*Apologies for any occasional tapping sounds during this recording* 😉 🙏 

 

Show Sections

00:00 - Greetings & introduction.

03:22 - What does the ID process typically include?

There are 6 phases:

Clarification of needs

Early discovery

Initial concepts

Focus on 1 concept

Detailed aesthetics

Handover & follow up

04:38 - Clarification of needs.

16:29 - Early discovery.

19:19 - Initial concepts.

33:57 - Focus on 1 concept.

41:29 - Handover & follow up.

43:07 - Detailed aesthetics.

45:17 - Follow up once the product is being developed.

47:36 - Wrapping up. 

 

Related content...

Andy is a friend of the show and has been on a few times. You may remember him from shows about good project management of Chinese suppliers and NPI process best practices.

What Does An Industrial Designer Do? [Podcast]

Why You Need Mature Product Designs BEFORE Working With A Chinese Manufacturer!

Why Product Reliability Testing Is A MUST During Product Design [Podcast]

A Product Designer’s Tips For New Product Launches

How Bad Product Design Leads to Many Quality Issues

Is Your New Product Design Ready for Manufacturing in China? [5 Questions]

 

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