Communication is key. In working together. In selling ideas. In moving up into leadership. The key is to touch people. People are emotional creatures first, thinking creatures second. Keeping people emotionally invested right off the bat is key.Show Notes:* Great Work Sells Itself as Long as You Don’t Unsell It* Sorry, everything is selling. Internally, externally. Not everyone simply gets it.* Selling is not beneath you.* Get On the Good Foot!– James Brown, The Godfather of Soul, Soul Brother #1, The Man Who Never Left, Mr. Dynamite, The Hardest Working Man in Show Business* Getting off to a good start is half the ballgame.* That’s why I focus on the start. It’s your lift-off.* You’ve Got 5-10 Seconds to Defeat Their Phones* Once upon a time, you had 5-10 minutes before your audience locked in or drifted off, but with phones, not anymore* Every second counts. The clock starts before you even make introductions* Get Out of Intros* They’re awkward speed bumps* Like a Tarantino film, start in the exciting middle of the story and come back to the beginning later* Most of Us Think of Ourselves as Thinking Creatures that Feel, But We Are Actually Feeling Creatures that Think. – Jill Bolte Taylor, Brain Scientist* This is why you start with the heart and move toward the brain* No amount of data will overcome a client’s predispositions unless you make them feel the need for change* Try Not to Vomit* Literally, try not to vomit. It’s memorable in the wrong way.* Don’t vomit out all your thoughts at once, either. No one can keep up with an explosion of words and thoughts that only you inderstand. You may as well be speaking in tongues.* Questionable Tactics* Not shady tactics, tactics that revolve around the power of questions* Questions can get you off to a great start* Light Up Their Brains Like a Christmas Tree* Scientists have placed electrodes on people’s brains to see how they react to questions vs statements* Statements flatline the mind, questions light them up and make people want to not only listen but participate* Storytime* Stories are tools for living* They reflect who we are and inspire who we want to be* Stories are memorable ways to get your point acrossTranscripts:Welcome to Episode 6 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the love/hate world of creativity.My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and whether you work in advertising, design, gaming, fine art, commercial art, content creation, whatever it may be, we’re here to talk about talking. Yep, Presentation skills. If you’re like most people and hate presenting, remember this: It’s a great opportunity to shine. Star. And succeed.Now when it comes to presentation skills, let’s begin here: Start with the heart and work your way towards the brain…Start with the heart and work your way towards the brain…We’ll expand on that shortly…After 3 episodes focusing on leaders, it’s no coincidence that those who rise up the leadership ranks are almost always your best presenters. They may not be your smartest or your hardest working, yet their communication skills are what it takes to sell. Your agency. Your work. An idea. Hope. Now some simply have the gift of gab. Most, however, paid attention. Learned from the best (and the worst.) Then they put all those things into practice and added a twist or two. There are many ways to be a dynamic speaker. There are only a few miscues that upend most of us.Great Work Sells Itself as Long as You Don’t Unsell ItThere’s nothing sadder in the creative world than great work dying due to poor presentation. What a waste. Of time. And opportunity. The first thing to remember is this: Selling is not a dirty business. At least it doesn’t have to be. Yet many feel that selling is beneath them.