The biggest task we have in how marketing works today is content creation. And, with social media, the amount of content we need to create, and create consistently, can be exhausting. One of the biggest struggles in online marketing, regardless how long you've been at it, is finding the time to create high quality content consistently.

Psst….looking for the guide I mentioned in the episode? You can find it here.

Last week’s episode was all about saving time by planning your content out so you can dive right into creation mode, but that doesn't make creation is faster. 

One way to eliminate a whole lot of stress (and save a TON of time) is by finding multiple ways to use the content you worked so hard to create. This is a great way to keep your content consistent, helping both your audience and the search algorithms know what you’re expertise is. 

And, when you’re repurposing content your audience loved, you’re working to ensure your audience gets your very best tips, tricks and advice. 

Steps to Making Content Go Further:

1. Determine which content to choose by starting with your goals.
2. Gather content you have on your chosen topic and look for pieces that your audience loved, connected with or asked questions about.
3. Give it a refresh, if needed, and republish.
4. Review to break into smaller pieces for social posts.
5. Convert content into another format to give it life and additional reach.

Blog posts can become:

• E-book, guide or webinar by putting multiple posts put together
• Infographic
• Podcast
• Resource section
• Social posts
• Video

Comments and customer service inquiries can become:

• Blog post (FAQ)
• Post-purchase emails with links to relevant blog posts
• Resource Section
• Video

E-books and guides can become:

• A series of blog posts
• Infographics
• Podcast episodes
• Social posts
• Video
• Webinar/presentation
• Workbooks

Webinars can become:

• Blog Post
• Infographics
• Mini videos / video series via email
• Podcast episodes
• Slideshare
• Social videos
• Video tutorials

Video

• Blog post
• Email
• Infographic
• Guest Post
• Mini versions
• Social graphics
• Updated video or a video that digs deeper into the topic
• Worksheets

If you need help keeping your content looking consistent while you're putting these tips into action, check out my podcast episode: 6 Tips to Making It Easier to Brand Your Content.