So, we're done with the brainstorming stage. Now it's time to start writing our book! Alright, let's go ahead and open up a blank text document so that you can get started on what will become your Book That Gets Leads.

The first thing I want to talk about is structure because this part of the process might not be as intuitive for some people--especially if they are used to just following their gut instinct when making decisions or handling projects in general without any kind of guideline whatsoever (that sounds like me).