Books That Get Leads

Books That Get Leads

By Colin J. CampbellBusinessMarketing
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Books That Get Leads episodes

  • 16. Welcome to Books That Get Leads (Homepage Episode)

    Welcome to the homepage of books that get leads! Click "play" and hear a short, informative, and useful message about this marketing model.
    Hugs,
    Colin J. Campbell.
    Founder, Books That Get Leads
    ............
    This is an episode I'm designing specifically for the homepage of books to get leads. The point of this is to welcome a new visitor on the page and explain an important point about books to get leads. We are not only creating a front-end lead generation system, it's also a marketing system designed to convert our clients into an offering, and follow up with them long-term. Brian Kurtz, the author of the book overdeliver, taught me a term. It is called the online family. It's so much more of an empowering term for leads. We are connecting with human beings, giving them tremendous value, making offers that are relevant to them and their journey, and keeping them as customers for as long as humanly possible. You want to over deliver at every level. One of the ways to do that is by having a book, plus all of the other media associated with it. I hope you understand what this episode is all about, and if you'd like a greater Insight, go to www.booksthatgetleads.com and see how I'm using this episode on the homepage as a welcome. 

    3 min
  • 15. Myth: "They're never going to read it anyway."

    It's more of a misconception or disempowering perspective than it is a myth, but it's such a common sentiment I hear on a regular basis. I thought I'd address it today. 
    The myth is: “No one is going to read the book anyway.” 
    This insinuates that what you put in your book doesn't really matter.
    It's is dangerous for two reasons. 
    The most important reason is that rich and successful people read. If you're building any credibility by "just" authoring a book, all of that credibility fast dwindles if the contents suck. The second dangerous element is the pernicious mental slothfulness it can promote. It's like suggesting to yourself that no one cares about what you have to say. That is not the type of messaging you want to tell your subconscious.


    10 min
  • 13. Book Distribution Secrets (Segment Start)

    If you're a business owner who wants to distribute your non-fiction book and promote your business, this is the first episode of Books That Get Leads about book distribution. 
    Enjoy...
    and if you have any questions, head over to https://BooksThatGetLeads.com/
    Peace,
    Colin

    14 min
  • 12. Using Case-Studies in Your Book

    Client case studies have three elements of influence wrapped within them. The first is that a case study is a story. The second is that they contain valuable information that appeals to the self-interest of the reader. The third, and probably most valuable element of case studies is, they are wrapped within a layer of social proof. In this episode, you're going to learn books that get leads.com. I hope you are having a tremendous day. Sincerely, Colin Campbell.

    12 min
  • 11. Mental Energy & Writing (3 Tips)

    Writing requires a lot of mental energy. And the amount you have at the beginning of the day is NOT the same as it is at the end. In this episode, find out how to manage your mental energy to become a more productive writer using these three tips.

    9 min
  • 10. 1,000 Words Per Day

    In this episode of books that get leads, I share with you the importance of writing at 1000 words per day. I will also give you at least three tips on how to overcome writer's block, and structure your day around this critical task. Enjoy the episode, and if you'd like to learn more about books that get leads, then go to https://booksthatgetleads.com/.

    14 min

About Books That Get Leads

From the publisher's feed

Colin J. Campbell shares how to publish, launch, and profit from a book as a lead-generation tool, a sales asset, and a branding strategy. If you're a service-based business owner who wants to…