Church leaders are balancing a million different responsibilities. So when it comes to digital marketing tips, you don’t want to add more to your plate.

Digital marketing is essential for your church, and we have some tips to save you time. And that means you have more time to personally invest in your target audience.

So here are six top digital marketing tips for churches that will help you be more efficient.

Estimated reading time: 8 minutes

Table of contents

• 6 Tips for Churches to Save Time on Digital Marketing
  • Tip # 1 – Create brand guidelines for your digital marketing strategy
  • Tip #2 – Automate your social media posts
  • Tip #3 – Use a calendar to plan your digital marketing efforts
  • Tip # 4 – Automate your email marketing
  • Tip # 5 – Outsource digital marketing tips and tasks when you don’t have time or expertise
  • Tip # 6 – Create a system for managing digital assets
• Communication is Everything for Digital Marketing Strategies
  • More Digital Marketing Tips

Although traditional marketing channels aren’t entirely dead, the digital landscape is rapidly changing.

In today’s digital world, using the right digital platforms and establishing a solid online presence is key to reaching your target audience.

So here are six best digital marketing tips for churches to help you save time and develop a successful digital marketing strategy.

Creating brand guidelines or a style guide takes time upfront but can save your church a lot of time and energy in the long run.

Establishing your brand equips your communications team with the right digital marketing tools to succeed.

According to Demand Metric, 95% of organizations have branding guidelines, but only one-quarter have formal policies and consistently enforce them.

In addition, having everything written up and organized will make it easier to train new team members.

In summary, when your digital marketing strategy tips and brand guidelines are in writing, you’ll be able to create more valuable content and save time.

Social media can be a significant drain on your time!

As we mentioned in a previous episode, the average person spends 2 hours and 29 minutes a day on social media platforms.

However, one of our digital marketing tips for churches is to automate posting to your social media accounts.

That way, the majority of your time on social media platforms is spent interacting and building online communities.

And this is where a social media scheduler comes in handy.

A social media scheduler is a tool that lets you automate posting to multiple platforms.

You can write and schedule all the posts for the month in one sitting, which will save you time later on. (Check out this 31-day social media plan.)

Using hashtags is also key to a successful online marketing strategy.

Most of these social media schedulers have hashtag lists you can reuse. And they offer advice about the best hashtags to include to improve search rankings.

You can also schedule posts through individual apps. For example, YouTube, Twitter, and Meta Business Suite (Facebook and Instagram) all allow you to schedule your posts in advance.

Have you ever looked up and realized that a big event like Easter is just around the corner?

Or you’re starting a new sermon series next weekend and don’t have any digital marketing planned to promote it?

A digital marketing calendar can help you stay on top of your digital strategy and content marketing.

Simply put, a digital marketing calendar is a tool that helps you plan, create content, and execute your digital marketing strategies.

It includes your content, social media, video marketing, emails, blog posts, and other promotional content.

You can use a digital marketing calendar to:

There are a few digital marketing calendar t...