The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it into action to improve digital marketing and analytics performance.

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