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6 Steps To Launch A Successful Podcast (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.
What You’ll Learn in This Episode:- The 6-step podcast launch framework that drives real business results
- How to position your show to stand out and attract your ideal listener
- Smart guest strategies that double as lead generation tactics
- Tools, gear, and workflows to record and edit like a pro
- How to distribute and promote your podcast for maximum reach and engagement
Episode Breakdown:
[00:00] - Introduction – What makes a B2B podcast successful
[01:26] - Step 1: Positioning – Nailing your niche and audience
[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy
[18:10] - Step 3: Guests – Finding, pitching, and booking the right people
[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers
[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach
[44:52] - Step 6: Launch – Building buzz, early reviews & social proof
[54:59] - Step 7: Consistency – Why most podcasters fail and how not to
[56:15] - Final Thoughts – Long-term wins and why this matters
Follow Guillaume Jouvencel:
- YouTube: http://www.youtube.com/@Guillaume_Jouvencel
- Instagram: https://www.instagram.com/guillaume.jouvencel
- LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
Follow GHA Marketing:
- LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
- Instagram: https://www.instagram.com/gha_marketing/
- TikTok: https://www.tiktok.com/@gha_marketing
- Twitter/X: https://twitter.com/GHAMarketing_
- Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
View all episodes
By GHA Marketing LtdLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.
What You’ll Learn in This Episode:- The 6-step podcast launch framework that drives real business results
- How to position your show to stand out and attract your ideal listener
- Smart guest strategies that double as lead generation tactics
- Tools, gear, and workflows to record and edit like a pro
- How to distribute and promote your podcast for maximum reach and engagement
Episode Breakdown:
[00:00] - Introduction – What makes a B2B podcast successful
[01:26] - Step 1: Positioning – Nailing your niche and audience
[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy
[18:10] - Step 3: Guests – Finding, pitching, and booking the right people
[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers
[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach
[44:52] - Step 6: Launch – Building buzz, early reviews & social proof
[54:59] - Step 7: Consistency – Why most podcasters fail and how not to
[56:15] - Final Thoughts – Long-term wins and why this matters
Follow Guillaume Jouvencel:
- YouTube: http://www.youtube.com/@Guillaume_Jouvencel
- Instagram: https://www.instagram.com/guillaume.jouvencel
- LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
Follow GHA Marketing:
- LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
- Instagram: https://www.instagram.com/gha_marketing/
- TikTok: https://www.tiktok.com/@gha_marketing
- Twitter/X: https://twitter.com/GHAMarketing_
- Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/