Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with John, the anonymous host of Expat Property Story, to uncover how he built a top-ranking property podcast while working full-time and living thousands of miles away from his investments. Known as the "Secret Podcaster," John shares how he blurred his face, kept his identity under wraps, and still grew a loyal audience of expats and private investors.

John walks us through his journey from buying student HMOs in the UK to launching a podcast that now boasts over 220 episodes, all without showing his face or quitting his job. He reveals the power of consistency, storytelling, and personalized guest outreach, and how his podcast has opened doors to investment opportunities, professional credibility, and an upcoming transition back to Europe to support his wife's mission to help refugees. If you're balancing a podcast with a day job, looking to build a real estate portfolio, or curious how to leverage audio storytelling for niche success, this episode delivers high-impact insights from a podcaster who’s doing things differently.

What You’ll Learn in This Episode:

• Why John keeps his identity hidden, and how it hasn’t held him back.
• How he landed a top guest for episode one and used it to attract others.
• The secret to pitching high-profile guests with personalized outreach.
• How John monetizes through private investors, not ads or sponsorships.
• Why editing, narration, and “value per minute” are the core of his podcasting philosophy.

Episode Breakdown with Timestamps:

[00:00] Introduction: The Exit Strategy & Podcasting with a Mission

[00:27] Meet John: The Anonymous Voice Behind Expat Property Story

[01:30] Why John Hides His Identity & Challenges of Growing Invisibly

[02:56] Origin of the Podcast: From Five HMOs to Podcast Host

[05:36] Landing His First Guest: A Cold Email Masterclass

[09:45] Monetization: From Property Education to Private Investors

[12:00] Podcast as a Trust-Building Tool for Investment

[14:15] The Bigger Vision: Exit Plan, Refugee Work & Future Podcasting

[16:45] Why John Loves Podcasting More Than Property

[18:00] “Value Per Minute” Philosophy & NPR-Style Editing

[22:45] Outsourcing & Growing a Remote Team for Property Management

[25:30] Real Challenges: No-Shows, Lost Audio, and Editing Fixes

[27:15] Narration as a Fix & Differentiator in Podcast Format

[31:03] Format Tradeoffs: Prepping Before vs Editing After

[32:45] Podcasting in the AI Era: The Value of Craft and Effort

[35:00] What Will Stay True: Audio Will Always Matter in Podcasting

[37:30] Where to Find John & Connect with Expat Property Story

Follow John (Expat Property Story):

• Expat Property Story: https://www.expatpropertystory.com/
• LinkedIn: https://www.linkedin.com/in/expat-property-story-3215782b4/
• X: https://x.com/ExpatPropGuy

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re joined by Tiffany Phillips, the founder and CEO of Phillips Business Group, and host of the Small Business Finance Podcast. Tiffany has dedicated herself to helping small business owners navigate the complex world of finance with clear, accessible advice. Through her podcast, she simplifies difficult financial concepts, making them easy for entrepreneurs to understand and apply to their businesses. Her mission is to empower business owners to optimize their taxes, reduce costs, and ultimately keep more of their hard-earned money.

Tiffany is also the author of Your Biggest Expense, a book that reveals how taxes are often the largest and most overlooked expense for small business owners and offers actionable strategies for reducing tax burdens. In this episode, she shares how both her podcast and her book are helping entrepreneurs take control of their finances and build more successful businesses. If you’re a small business owner or entrepreneur looking for actionable financial advice, this episode is packed with insights that could change how you approach your business finances.

What You’ll Learn in This Episode:

• Tiffany’s journey from financial advisor to podcast host.
• The common tax pitfalls small business owners face and how to avoid them.
• The motivation behind Tiffany's podcast and its mission to educate small business owners.
• How Tiffany juggles multiple episodes per week and stays creative with content.
• Key strategies from Tiffany’s book Your Biggest Expense to help business owners reduce taxes. 

Episode Breakdown with Timestamps:

[00:00] Introduction: Taxes Are Your Biggest Expense

[00:36] Meet Tiffany Phillips: Tax Strategist & Host of Small Business Finance

[01:33] The Knowledge Gap: Why Small Business Owners Struggle With Finances

[02:26] Why Focus on Small Business, Not Big Corporations

[03:28] Saving Clients 20–30% on Taxes with Strategic Planning

[06:08] From First Episodes to the First Podcast Client Win

[08:47] Scaling to 2–3 Episodes Per Week With a Busy Life

[10:02] Consistency Over Perfection: Building the Publishing Habit

[12:27] How Tiffany Finds New Topics From Clients and Trends

[14:44] How News & AI Shape Her Podcast Content

[18:13] Guests vs Solo: What the Data Showed After 90 Days

[21:36] The Harsh Truth: Podcasting Doesn’t Have a Growth Algorithm

[22:32] Why Most Podcasters Quit Too Soon

[23:16] Teaching Discipline Through Podcasting & Parenting

[25:12] Walking Away to Get Inspired: Nature + Creativity

[26:04] Writing the Book: Your Biggest Expense

[28:00] What’s Inside the Book: 10 Strategies and Bonus Offers

• Tiffany Phillips: https://www.linkedin.com/in/tiffany-phillips-cpa-528587187/
• Facebook: https://www.facebook.com/phillipsbusinessgroupllc
• Phillips Business Group: https://www.linkedin.com/company/phillipsbusinessgroup/
• Small Business Finance Podcast: https://phillipsbusinessgroup.com/podcast/
• Your Biggest Expense book: https://a.co/d/28b3VkI
• Spotify: https://open.spotify.com/show/6PcL0CnaXFZPPwstGOVlij
• Apple Podcasts: https://podcasts.apple.com/us/podcast/129-7-smart-strategies-to-slash-capital-gains-taxes/id1646668563?i=1000665023917

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we dive deep into the world of AI-powered CFO consulting with Albert Ramos, founder of Stratego Intel, president of Valisights, and host of Valisights Podcast. Albert shares his expertise in financial forecasting, cash flow repair, and M&A readiness for multi-location operators and growth-stage brands. He talks about his journey from health and fitness to fractional CFO services and how AI is transforming financial operations.

Albert explores the key role of AI in improving forecasting accuracy and reducing manual processes for CFOs and business owners. He also discusses how his podcast, which focuses on modern finance leadership, provides valuable insights to finance professionals dealing with common challenges and pain points in their roles. With his unique perspective on financial intelligence and AI, Albert provides actionable insights for any business leader looking to streamline operations and scale their financial processes.

• The evolution of Albert Ramos' career from health and fitness to CFO consulting.
• How AI is revolutionizing the finance industry, especially in cash flow forecasting and reporting.
• Why Albert focuses on creating content that resonates with his target market’s pain points.
• The importance of storytelling in podcasting and how Albert applies this to engage his audience.
• Insights into the future of AI in business leadership and why emotional intelligence will remain a critical skill.

Episode Breakdown with Timestamps:

[00:00] Introduction: The Future of Finance and AI-Powered Leadership

[00:27] Meet Albert Ramos: Founder of Stratego Intel Consulting & Valisights

[00:53] Why the Valisights Podcast Exists and Who It's For

[02:49] Why LinkedIn is Albert’s Platform of Choice

[04:42] Mental Health, Panic Disorder & Choosing a Singular Focus

[11:10] The Case for Going Live: Authenticity, Trust & Higher Engagement

[15:25] Building a Pre & Post Production Marketing Kit for Guests

[18:45] The Future of Leadership: Delegating to Humans, AI Agents, and Robotics

[22:10] Why Podcasting Over Conferences or YouTube

[26:00] ROI of the Podcast: Building Relationships and Driving Clients

[29:00] Using the Podcast for Product Testing and Customer Feedback

[30:12] Attribution Challenges and Podcast Conversions

[32:08] Biggest Successes: Guest Lineup, Low Costs, and New Subscriber Growth

[35:32] Tracking Metrics That Matter: Subscribers, Retention, and Discoverability

[37:15] Albert’s CFO Services and How It Led to Valisights

[40:00] Health & Fitness Niche and Building Stratego Consulting

• Albert Ramos: https://www.linkedin.com/in/albertramosjr/
• Stratego Intel: https://www.strategointel.com/
• Valisights: https://valisights.com/ 
• Valisights Podcast: https://valisights.com/valisights-podcast/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we explore the world of property development and business strategy with Rachael Troughton, host of The Property Solopreneur Podcast. Rachael shares how she transformed her life from co-running a renovation company to mentoring solopreneurs in real estate, helping them turn accidental landlord situations into sustainable businesses.

She talks about how her podcast empowers aspiring property investors with practical insights, including how to avoid flashy trends, build a resilient team, and develop property portfolios aligned with their personality and goals. Whether you’re dreaming of your first buy-to-let or aiming to build a property empire without burning out, this episode is packed with real talk, hard-earned wisdom, and inspiring stories from Rachael’s 25+ year journey.

What You’ll Learn in This Episode:

• Why property development should be treated as a business, not a hobby.
• How Rachael turned accidental landlord situations into scalable ventures.
• The difference between short-term flashy trends and long-term success in property.
• How podcasting helped her attract mentoring clients and build her authority.
• Why aligning property strategy with personality is key to sustainable growth.

Episode Breakdown with Timestamps:

[00:00] Introduction: Rachael shares why property development starts with understanding yourself.

[00:38] Meet Rachael: How podcasting helped her attract high-trust investors.

[01:37] Property as a Business and a Joy: Building wealth while loving the process.

[02:35] Is Property Development Still Profitable? Understanding markets, risks, and timelines.

[03:53] The 2008 Credit Crunch: How Rachael’s property value dropped overnight and how she responded.

[04:46] Why You Need Contingency Plans: Flowcharts, risk and “Mrs. Market.”

[06:17] Material Costs and Contractor Chaos: Managing volatility during builds.

[07:16] Ego vs. Strategy: Letting go of pet projects for smarter decisions.

[09:58] Key Principle in Property: If it’s not profitable, it’s a hobby.

[10:29] The Property Solopreneur: Building sustainable portfolios without burnout.

[13:55] Why a Podcast? Audio accessibility, British Army radio roots, and impact.

[17:43] Business Model: Strategy sessions, mentoring, and property coaching.

[20:13] Building Around Strengths: Structuring a business you love and can sustain.

[22:58] Standing Out in the Industry: How podcasting builds trust and authority.

[24:22] Lessons from Running a Build Team: Why Rachael shut down her construction company.

[26:06] How Much Money Do You Need to Start? From zero to £23k to scaling smartly.

[29:28] Education Over Ego: Learning from builders and getting your hands dirty.

[34:33] Purposeful Property: Serving social needs and building generational impact.

[36:40] Property is a People Business: Tenants, quirks, and unexpected realities.

[40:48] The Future of Podcasting: Why this medium will always have a place.

• Rachael Troughton: https://www.linkedin.com/in/rachael-troughton-property/
• The Property Solopreneur Podcast: https://www.rachaeltroughton.com/property-solopreneur-podcast
• Spotify:https://open.spotify.com/show/7ESJ0nufcxPQKwkTieD8w0
• Apple Podcasts: https://podcasts.apple.com/dk/podcast/property-solopreneur-with-rachael-troughton/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re joined by Jonny, the creator behind Millennials with Money. Jonny shares his journey of building a personal finance brand aimed at empowering millennials to take control of their financial futures. He talks about the challenges of managing money in a world where costs are rising, salaries aren’t increasing as quickly, and financial literacy is often lacking. Jonny explains how he transitioned from financial struggles to educate others on the importance of saving, investing, and managing debt.

Jonny also delves into his podcast journey, discussing how he started Millennials with Money to give hope and practical advice to millennials looking to improve their finances. From his early YouTube videos to launching the podcast, Jonny shares the challenges of content creation, finding guests, and monetizing his platform. He also touches on his expanded focus of living abroad in Spain and how his content has evolved to meet the needs of his growing audience.

What You’ll Learn in This Episode:

• How millennials can take control of their finances, from paying off debt to investing.
• Insights into the retirement systems in different countries and how millennials should approach saving for retirement.
• Why Jonny started his podcast and how he grew it into a valuable resource for millennials.
• The challenges of running a podcast and how Jonny navigated them.
• Jonny’s tips for monetizing your podcast and digital products.

Episode Breakdown with Timestamps:

[00:00] Introduction: Jonny shares how content creation evolved into a meaningful business journey.

[00:29] Meet Jonny: Why he launched Millennials with Money to empower financial independence.

[01:19] Are Millennials Struggling with Money? Breaking down wages, inflation, and realistic strategies.

[02:11] How to Move Forward: Tackling debt, budgeting smartly, and building wealth through investing.

[04:55] Pension Systems Explained: Why relying on the state isn’t enough for your retirement.

[07:44] Why He Started the Podcast: Hope, mindset, and a mission to help others transform their finances.

[09:42] From Finance to Spain: How his audience shaped a shift in content focus.

[13:12] Podcasting Challenges: Editing, time, and the importance of guest alignment.

[15:38] Outsourcing Post-Production: How hiring an editor helped improve quality and free up time.

[17:50] Finding Great Guests: Early outreach, networking, and the snowball effect.

[23:10] Building Digital Products: Helping people move to Spain with calculators and custom tools.

[25:16] Best Ways to Monetize: Ads, subs, sponsors, or selling your own product.

[28:09] Pricing with Purpose: Making sure people get back more value than they paid.

[31:27] Driving Trust and Retention: Why staying till the end matters for podcast impact.

[33:44] Virtual vs. In-Person Podcasts: Johnny’s take on creating quality, globally.

Follow Jonny:

• Jonny (Instagram): https://www.instagram.com/millennialswithmoney_/
• X: https://x.com/millennials_wm
• Millennials with Money Podcast: https://www.youtube.com/channel/UC5fniTiI4B7-Y4xg1bWCLIA/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re joined by Josh Zolin, CEO of Windy City Equipment and host of the Blue Is the New White podcast. Josh shares his fascinating journey from working as a stuntman in Hollywood to running a thriving business that’s changing the narrative around blue-collar careers. From his roots in the stunt industry, Josh explains how he transitioned into the restaurant equipment repair business, learning key lessons along the way that led to the creation of his podcast and academy. 

Josh opens up about the challenges he faced in both his career and personal life, detailing how his experience as a stuntman taught him the importance of resilience and humility. Through his podcast, Josh highlights the value of blue-collar work, soft skills, and leadership, and why it’s crucial to empower frontline employees with the tools they need to succeed. If you’re an entrepreneur, business owner, or someone in the trades, this episode provides actionable insights that could change how you think about success and growth.

What You’ll Learn in This Episode:

• Josh’s journey from stuntman to CEO of Windy City Equipment.
• How soft skills and leadership are changing the game for blue-collar workers.
• The unexpected origins of the Blue Is the New White podcast and how it’s reshaping the industry.
• The importance of recognizing the value of blue-collar careers and why it’s time to change the narrative.
• How Josh turned his passion for blue-collar work into a thriving business and a platform for education.

Episode Breakdown with Timestamps:

[[00:00] Introduction: Josh Zolin reflects on how personal growth and impact inspired his book, podcast, and academy.

[00:31] Meet Josh Zolin: CEO of Windy City Equipment and host of Blue Is the New White.

[03:07] The Stunt Legacy: Josh’s multigenerational family history in the film stunt industry.

[06:17] Ego vs. Passion: Josh redefines passion after realizing fulfillment in helping others.

[09:08] Slipping into the Trade: Learning equipment repair alongside his dad.

[12:42] Launching the Book and Podcast: How Blue Is the New White evolved into an advocacy platform.

[16:07] From Father-Son Duo to Team: Josh takes charge of growing the business and managing employees.

[19:39] First Big Mistake: Hiring unskilled employees slows down their progress.

[21:41] Why Write a Book?: Josh’s wife inspires him to create a much-needed industry resource.

[24:57] Turning Point in Career: The book opens doors, builds his brand, and launches his speaking career.

[26:51] Birth of the Podcast: Josh starts recording stories from passionate tradespeople.

[31:02] Industry-Wide Impact: The book and podcast serve both Windy City and the wider blue-collar sector.

[36:11] Podcast Interviews > Job Interviews: Why meaningful conversations build better alignment.

[37:53] What’s Next: Josh introduces Bet New Academy for frontline soft skills and financial literacy.

[41:48] Empowering Employees: Teaching staff how to impact the bottom line and grow the business.

• Josh Zolin: https://www.linkedin.com/in/joshzolin/ 
• Instagram: https://www.instagram.com/joshzolin/
• X: https://x.com/joshzolin
• Windy City Equipment: https://www.linkedin.com/company/wcecommercial/
• Blue is the New White Podcast: https://www.blueisthenewwhite.com/ 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we explore the intersection of tax strategy and content marketing with Mike Jesowshek, host of the Small Business Tax Savings Podcast and founder of TaxElm. Mike shares his entrepreneurial journey from selling eBooks as a teenager to running a virtual accounting firm and ultimately creating one of the most impactful tax education podcasts for small business owners. He discusses how his own frustrations with vague tax advice led him to build a platform that simplifies tax planning for entrepreneurs across the country.

Mike dives into how his podcast demystifies complex tax laws and helps business owners access legitimate, legal strategies like hiring your kids or leveraging home office deductions to reduce their tax burden. He also reflects on the unexpected origins of his podcast, its role in launching a software company, and why helping small business owners navigate taxes became his life mission. If you’re a founder looking to legally minimize taxes while scaling your brand authority, this episode delivers value-packed insights from a true expert in the field.

What You’ll Learn in This Episode:

• The journey of Mike Jesowshek from teen entrepreneur to tax-saving podcast host.
• How a YouTube experiment accidentally led to a top-ranking podcast in small business tax.
• Simple tax strategies like hiring your kids or using home office deductions effectively.
• Why many accountants shy away from tax planning and how Mike fills that gap.
• The evolution from podcast host to software founder with the launch of TaxElm.

Episode Breakdown with Timestamps:

[00:00] – Introduction: Mike Jesowshek talks about guaranteed tax savings for small businesses.

[00:25] – Meet Mike Jesowshek: CPA, entrepreneur, and host of the Small Business Tax Savings Podcast.

[01:09] – How to Save Taxes on Your Small Business: Mike answers the million-dollar question.

[03:13] – Facing Tax Issues: Mike’s struggles with tax clarity and how it led him to research.

[05:02] – The Accidental Podcast: Mike explains how his podcast started from YouTube videos.

[08:01] – Educating the Industry: Mike discusses how his podcast empowers small business owners.

[09:30] – Why Accountants Avoid Tax Planning: Mike breaks down the challenges accountants face.

[12:51] – Full-Time Podcasting: Mike transitions from his accounting firm to podcasting in 2021.

[13:59] – Launching TaxElm: Mike explains how the software helps implement tax-saving strategies.

[19:46] – Quick Tax Strategies: Mike shares simple strategies, including hiring your kids for tax savings.

[26:20] – Core vs. Advanced Tax Strategies: Mike breaks down simple vs. complex tax strategies.

[30:07] – Why the Podcast Succeeded: Mike discusses why his niche podcast has worked.

[33:56] – Expanding into YouTube: Mike shares the growth of his podcast into other formats.

• Mike Jesowshek: https://www.linkedin.com/in/mikejesowshek/
• TaxElm: https://www.linkedin.com/company/taxelmapp/
• Small Business Tax Savings Podcast: https://www.taxsavingspodcast.com/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of construction innovation with Todd Weyandt, host of Bridging the Gap Podcast and Director of Marketing at Graitec. Todd shares his journey from working in construction technology to founding a podcast that highlights the transformative innovations happening in the construction industry. He discusses how the industry is evolving, from robotics to offsite construction, and how his podcast shines a light on the technology driving these changes.

Todd explains the purpose behind his podcast, which initially started as a way to showcase the expertise of his colleagues but has since grown into a platform for educating both industry professionals and newcomers about the rapid technological advancements in construction. He talks about how Bridging the Gap has helped debunk the outdated perception of the construction sector, and he reflects on the challenges he faced in launching and growing the podcast, including transitioning from Facebook Lives to a full podcast format. Whether you’re in construction or just interested in the future of the industry, this episode offers valuable insights into the intersection of technology and construction through the power of podcasting.

• The journey of Todd Weyandt from construction technology to creating Bridging the Gap.
• How the podcast evolved from targeting internal teams to attracting a wider construction audience.
• The role of technology, such as robotics and offsite construction, in shaping the future of construction.
• The challenges Todd faced in launching his podcast, including finding sponsors and adapting the format.
• Insights on the importance of thought leadership and the long-term benefits of podcasting for brand building.

Episode Breakdown with Timestamps:

[00:00] – Introduction: Exploring AI and Innovation in Construction Industry

[00:35] – Meet Todd Weyandt: Director of Marketing at Applied Software

[01:23] – What is Bridging the Gap Podcast? Focusing on Innovation in Construction

[02:04] – The Importance of Construction Innovation: Tackling the Labor Shortage

[03:33] – Perception Issues: Making Construction “Sexy” Again

[05:39] – Why Launch a Podcast? Early Days of Bridging the Gap

[09:54] – Discovering the True Audience: General Contractors & Subcontractors

[12:10] – Winning the Best Construction Podcast Award in 2020

[19:16] – Nurturing Leads: How Podcast Ads Tie Into the Sales Funnel

[26:56] – Maximizing Lead Gen Efficiency: Progressive Forms and Reducing Friction

[33:43] – Key Advice for Aspiring Podcasters: Be Yourself and Build Trust

[34:04] – What Will Remain True About B2B Podcasts in 10 Years?

• Todd Weyandt: https://www.linkedin.com/in/toddweyandt/
• Graitec: https://graitec.com/uk/
• Bridging the Gap Podcast: https://bridgingthegappod.com/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

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In this episode of Podcast Gurus, we’re diving into the world of investment research and financial education with Stephen Clapham, founder of Behind the Balance Sheet. Stephen shares his journey from being a partner and head of research at two multi-billion-dollar hedge funds to founding a consultancy that helps both professionals and private investors navigate the complexities of stock market analysis and investing.

Stephen explains the purpose behind his podcast, which started as a way to connect with young aspiring analysts but ultimately gained a strong following among professional investors. He discusses how his conversations with top-level industry experts and his deep understanding of financial analysis create meaningful, high-quality content. He also shares the challenges he faced in launching his podcast, including his initial resistance to podcasting, the process of finding sponsors, and how he balances podcast production with his other business commitments. Whether you're an aspiring analyst or an experienced investor, this episode offers invaluable insights into the world of professional investing through the lens of podcasting.

• The journey of Stephen Clapham from hedge fund research to creating Behind the Balance Sheet.
• How the podcast evolved from targeting young professionals to attracting an audience of seasoned investors.
• The importance of thorough research and preparation when interviewing top industry experts.
• The challenges of securing sponsorships and creating a professional, valuable podcast.
• Insights on the future of investing, including ETFs and the risks of investing in index funds today.

Episode Breakdown with Timestamps:

[00:00] – Apple’s $3 Trillion Valuation and Production Shift to India

[00:35] – Meet Stephen Clapham: From Hedge Fund Partner to Founder of Behind the Balance Sheet

[01:13] – Behind the Balance Sheet: Stephen’s Investment Research and Training Consultancy

[04:05] – Reaching Professional Investors vs. Young Analysts

[06:37] – Why Professional Investors Are Listening to the Podcast

[10:04] – Overcoming Resistance: Launching the Podcast After Initial Hesitation

[12:49] – The Importance of Thorough Research and Preparation for Quality Content

[14:10] – Why Stephen Only Records Once a Month

[14:34] – The Time Commitment: How Much Effort Stephen Puts into Each Episode

[20:37] – The Challenge of Commercializing the Podcast and Finding Sponsors

[29:15] – The Impact of Stephen’s First Sponsor: Sentio’s Return on Investment

[33:02] – The Challenges Apple Faces with Production Shifts and Rising Costs

• Stephan Clapham: https://www.linkedin.com/in/behindthebalancesheet/
• Twitter/ X: https://x.com/steveclapham/
• Behind the Balance Sheet: https://behindthebalancesheet.com/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into how personal finance education and smart wealth-building strategies can empower individuals at various life stages, featuring Zeke Guenthroth, co-founder of Asset Road and The Finance Bible Podcast. Zeke shares his journey from working in traditional banking to creating a trusted platform that educates people on investing, managing debt, and building assets through practical advice and a mission to help clients succeed financially.

Zeke breaks down the gap in financial education for everyday Australians, especially those in their 30s and 40s, and explains how the Finance Bible podcast and Asset Road business work together to nurture listeners from learning to investing. He also shares his experience launching a podcast from a garage setup, the challenges of consistency, and tips for turning podcast listeners into clients. Whether you’re just starting your financial journey or looking for ways to grow your wealth strategically, this episode offers actionable insights on combining educational content with business growth through podcasting.

• The origin story of Asset Road and how financial frustration turned into a scalable business.
• Addressing the overlooked middle phase of personal finance where most families need strategic guidance.
• Smart leveraging of mortgage debt and property investment for wealth creation in your 30s and 40s.
• How to connect podcast listeners with your business through educational content and nurturing.
• Why foundational episodes on financial basics continue to attract new listeners years later.

Episode Breakdown with Timestamps:

[00:00] – The Challenge of Podcasting: Why Listen to Me?

[00:18] – Meet Zeke: From AWS to Finance Bible Co-Founder

[01:35] – The Finance Bible Story 

[03:30] – Zeke’s Journey: Banking, Insurance & Ethics

[06:30] – Standing Out in the Finance Space

[10:07] – Advice for Families: Leveraging Equity

[14:27] – Turning Podcast Listeners Into Clients- Linking The Finance Bible Podcast to Asset Road

[18:04] – Helping Clients Buy Their First Home

[21:19] – Podcasting Challenges: Imperfection & Growth

[24:16] – Start a Podcast: Be Consistent & Valuable

[26:12] – Weekly Podcast Strategy: Consistency & Planning

[33:59] – Most Popular Episode: Superannuation Explained

• Zeke Guenthroth: https://www.linkedin.com/in/zeke-guenthroth-3211911bb/
• Instagram: https://www.instagram.com/zeke_guenthroth/
• The Finance Bible Podcast: https://assetroad.com.au/the-finance-bible/   
• The Finance Bible Podcast (Instagram): https://www.instagram.com/thefinancebible__/ 
• Asset Road: https://assetroad.com.au/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

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