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In this episode of Podcast Gurus, we’re diving into how personal finance education and smart wealth-building strategies can empower individuals at various life stages, featuring Zeke Guenthroth, co-founder of Asset Road and The Finance Bible Podcast. Zeke shares his journey from working in traditional banking to creating a trusted platform that educates people on investing, managing debt, and building assets through practical advice and a mission to help clients succeed financially.

Zeke breaks down the gap in financial education for everyday Australians, especially those in their 30s and 40s, and explains how the Finance Bible podcast and Asset Road business work together to nurture listeners from learning to investing. He also shares his experience launching a podcast from a garage setup, the challenges of consistency, and tips for turning podcast listeners into clients. Whether you’re just starting your financial journey or looking for ways to grow your wealth strategically, this episode offers actionable insights on combining educational content with business growth through podcasting.

What You’ll Learn in This Episode:

• The origin story of Asset Road and how financial frustration turned into a scalable business.
• Addressing the overlooked middle phase of personal finance where most families need strategic guidance.
• Smart leveraging of mortgage debt and property investment for wealth creation in your 30s and 40s.
• How to connect podcast listeners with your business through educational content and nurturing.
• Why foundational episodes on financial basics continue to attract new listeners years later.

Episode Breakdown with Timestamps:

[00:00] – The Challenge of Podcasting: Why Listen to Me?

[00:18] – Meet Zeke: From AWS to Finance Bible Co-Founder

[01:35] – The Finance Bible Story 

[03:30] – Zeke’s Journey: Banking, Insurance & Ethics

[06:30] – Standing Out in the Finance Space

[10:07] – Advice for Families: Leveraging Equity

[14:27] – Turning Podcast Listeners Into Clients- Linking The Finance Bible Podcast to Asset Road

[18:04] – Helping Clients Buy Their First Home

[21:19] – Podcasting Challenges: Imperfection & Growth

[24:16] – Start a Podcast: Be Consistent & Valuable

[26:12] – Weekly Podcast Strategy: Consistency & Planning

[33:59] – Most Popular Episode: Superannuation Explained

Follow Zeke Guenthroth:

• Zeke Guenthroth: https://www.linkedin.com/in/zeke-guenthroth-3211911bb/
• Instagram: https://www.instagram.com/zeke_guenthroth/
• The Finance Bible Podcast: https://assetroad.com.au/the-finance-bible/   
• The Finance Bible Podcast (Instagram): https://www.instagram.com/thefinancebible__/ 
• Asset Road: https://assetroad.com.au/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
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