Clicks to Customers

6 Steps to Write a Google Ads Appeal That Fixes Suspensions


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There are six critical things to include in a Google Ads appeal to maximize your chances of success.

You will learn:

-How to structure an appeal so it is taken seriously

-What tone to use and what to avoid
-How to clearly explain what you fixed and how you fixed it
-When to include links and documentation
-What not to say if you want your appeal approved

John also explains common mistakes advertisers make that cause appeals to be rejected immediately, including why asking Google what went wrong does not work.

Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

Chapters

0:00 How to write a Google Ads appeal that works

0:08 StubGroup introduction and experience
0:29 Overview of the six steps
0:37 Step 1 Be polite
1:30 Step 2 Be specific
2:24 Step 3 Say what you have done
2:45 Step 4 Say what you will do after reinstatement
3:22 Step 5 Include links
3:44 Step 6 Include documentation
4:28 What not to include in your appeal
4:32 Do not vent frustration at Google
4:37 Do not ask Google what the problem is
5:12 Who actually reviews Google Ads appeals
5:51 Final recap and next steps

Connect with StubGroup on Social Media:

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Clicks to CustomersBy StubGroup