Misrepresentation is the number one reason Google Merchant Center accounts get suspended. 

And fixing it is rarely simple.

Let StubGroup CEO John Horn walk you through how his team fixed a Google Merchant Center suspension caused by misrepresentation and 'website needs improvement' flags. 

Based on StubGroup’s 2025 suspension research, nearly 90% of Merchant Center suspensions involve misrepresentation, making this one of the most critical policies to understand.

In this video, you'll learn:

-Why Google flags Merchant Center accounts for misrepresentation

If your Merchant Center has been suspended and you are not sure what Google is flagging, this walkthrough will help you understand where to look and what to fix.

Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/how-to-reverse-a-google-merchant-center-misrepresentation-suspension/

Access our FREE guides here → https://stubgroup.com/stubgroup-google-policy-center/

Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Chapters

0:00 Intro

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If you're seeing the “No physical stores found in countries of sale” flag in Google Merchant Center, this video will help you understand why it appears and how to fix it.

StubGroup CEO John Horn explains what triggers this flag, why some Merchant Center accounts are even suspended because of it, and the EXACT steps StubGroup has used to resolve this issue for clients.

You will learn:

-What the “No physical stores found in countries of sale” flag means

This issue is uncommon, confusing, and easy to miss, but it can block or suspend your Merchant Center if left unresolved.

Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/google-merchant-center-suspension-3/

Chapters:

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There are six critical things to include in a Google Ads appeal to maximize your chances of success.

You will learn:

-How to structure an appeal so it is taken seriously

John also explains common mistakes advertisers make that cause appeals to be rejected immediately, including why asking Google what went wrong does not work.

Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

Chapters

0:00 How to write a Google Ads appeal that works

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Jeremy Irons, owner of Irons Design, had his Google Ads account permanently suspended with no warning. 

Google cited a Circumventing Systems violation, rejected multiple appeals instantly, and provided no clarity on what went wrong.

For seven months, Jeremy lost his primary source of leads and felt completely stuck. After exhausting every option, he reached out to StubGroup for help.

In this testimonial, Jeremy shares:

-What it feels like to lose your main lead source overnight

If your Google Ads account has been suspended and you are not getting answers from Google, you are not alone.

Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspension

Learn more about Jeremy and his business at:

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Do you advertise in a sensitive vertical?

Good news: Google just opened up a POWERFUL new targeting option for you. 

They now allow the use of custom segments in display campaigns governed by the Personalized Advertising policy.

StubGroup CEO John Horn explains what this update means and how it impacts your ability to reach the right audiences in a compliant way. 

You'll learn:

-What Google considers personalized advertising

This update gives advertisers in sensitive verticals more flexibility than they've had in years.

If you'd like expert help optimizing your Google Ads account, get a free evaluation here:

Chapters:

If you incentivize product reviews and send those reviews to Google Merchant Center, you MUST label them correctly. 

Or Google might suspend your account.

StubGroup CEO John Horn explains Google’s November 2025 policy update that affects e-commerce businesses using Google Shopping. 

You'll learn:

-When incentivized product reviews are allowed

Incorrectly labeling reviews can result in disapprovals or a suspended Merchant Center account, so it's important to set this up correctly.

If you'd like expert help reviewing your Google Ads or Merchant Center setup, get a free evaluation here:

Chapters: 

0:00 Why incentivized reviews can cause suspensions

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Google has updated its Unacceptable Phone Number policy.

And using the wrong number in your ads could now cause disapprovals or even a full account suspension.

StubGroup CEO John Horn explains Google’s December 2025 update and what it means for call assets, call only ads, and location assets. 

You’ll learn:

-What Google’s new unacceptable phone number policy includes

Taking proactive steps now can prevent an unexpected suspension tied to something as simple as the wrong phone number.

Hire the experts to review your Google Ads setup:

Chapters

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Google has released new information about how they're handling Google Ads account suspensions and appeals. 

As a team that works on suspensions every day, StubGroup sees firsthand what's changing.

In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what these updates ACTUALLY mean for advertisers. 

You'll learn:

Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspension

Chapters:

If you're required to complete advertiser verification or business operations verification, this update is CRITICAL.

Google has released new guidance (November 2025) about how incorrect verification submissions are now treated under the Circumventing Systems policy. 

This includes new examples, stricter interpretation, and increased suspension risk for anything Google views as false, edited, or misleading.

StubGroup CEO John Horn explains exactly what Google changed and how to avoid accidental violations during the verification process. 

You will learn:

-Why Google added a new subsection to the Circumventing Systems policy

Get our free step-by-step guide to Google Advertiser verification here: https://stubgroup.com/stubgroup-google-policy-center/

Or, hire the experts to help: https://stubgroup.com/verification-lp/

Chapters:

Will your Google Ads account get suspended if you have disapproved ads? 

The short answer is no, not automatically. 

But depending on the type of disapproval and how many of them you let accumulate, you could be at risk.

StubGroup CEO John Horn explains the difference between a simple ad disapproval and an account-level suspension. 

You will learn:

If you have disapproved ads or a suspended account and want expert help, reach out at stubgroup.com.

Need help with a suspension?

0:00 Intro: Will a disapproved ad suspend your account

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