Google Merchant Center suspensions can happen for many reasons, but one common issue advertisers face is the “Website Needs Improvement” suspension.

This usually means Google has detected problems with your website’s functionality, content, or user experience.

In this video, StubGroup CEO John Horn walks through the most common issues that trigger this suspension and how to fix them.

Common causes include:

-Broken links or non-working buttons

If your website doesn’t work smoothly for users, Google may flag your Merchant Center account until the issues are resolved.

The key is to audit your website from the perspective of a customer and identify anything that looks broken, incomplete, or confusing.

And if Google flagged your website incorrectly, there IS a path forward.

Need expert help reversing your suspension?

Get our free guide to fixing Google suspensions →

Hire the experts to fix your Google Merchant Center suspension →

Related Suspension Fix Videos

Fix a Misrepresentation Suspension

Case Study: How We Fixed a Misrepresentation Suspension

How to Complete Google Video Verification

Fix a Sale of Service Suspension

Fix a Counterfeit Goods Suspension

Why Google Suspends Luxury Retailers

Chapters

00:00 Website Needs Improvement suspension explained

Google Merchant Center suspensions are brutal, but most are fixable . . . IF you audit the right things before you appeal.

In this 2026 step-by-step guide, we walk through the 4 areas you need to audit to improve your chances of getting reinstated:

-Merchant Center settings

If you’re dealing with a suspension and want expert help, StubGroup has a dedicated team that focuses on Google Merchant Center and Google Ads suspensions. Reach out through StubGroup.com.

Hire the experts to fix your Google Merchant Center suspension → https://stubgroup.com/google-merchant-center-suspension-3/

Free Website Compliance Audit Guide (inside our Google Policy Center): https://stubgroup.com/stubgroup-google-policy-center/

Related Suspension Fix Videos:

Fix a Misrepresentation Suspension:

Case Study: How We Fixed a Misrepresentation Suspension:

How to Complete Google Video Verification:

Fix a Sale of Service Suspension:

Fix a Counterfeit Goods Suspension:

Why Google Suspends Luxury Retailers:

Chapters

00:00 Fix Merchant Center suspensions (what this covers)

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Has your Google Ads account been suspended for Public Figure Impersonation?

This falls under Google’s Unacceptable Business Practices policy and usually means Google believes you're falsely claiming affiliation with:

• A government official

Sometimes the suspension is legitimate. But it's common for advertisers to be wrongly flagged.

In this video, StubGroup CEO John Horn explains:

• What Public Figure Impersonation actually means

If you're legitimately affiliated with a public figure or brand, the key is documentation, transparency, and proper positioning on your website.

And if Google flagged you incorrectly, there IS a path forward.

Need expert help reversing your suspension?

Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

Chapters

00:00 What is Public Figure Impersonation?

Should you hire an expert to fix your Google Ads suspension?

When Google suspends your ad account, you don’t get clear answers. 

You get vague policy references, automated responses, and VERY little guidance on what actually went wrong.

In this video, StubGroup CEO John Horn breaks down:

• Why Google doesn’t walk you through the fix

StubGroup has worked with thousands of advertisers over the past decade to fix Google Ads suspensions and policy violations. 

In many cases, it’s not just about fixing one issue. It’s about identifying every potential red flag that could prevent reinstatement.

If you’re trying to decide whether to keep appealing on your own or bring in an expert, this video will help you think through that decision clearly.

Need help with your suspension?

Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

Chapters

00:00 Should you hire a Google Ads suspension expert?

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If you resell luxury handbags, watches, designer clothing, or other high-end goods, you’re at a higher risk of getting suspended by Google Ads or Google Merchant Center.

Why? Because this space is FULL of counterfeiters and scammers. 

And Google knows it.

In this video, StubGroup CEO John Horn breaks down:

-Why Google is so aggressive in suspending luxury resellers

If you sell brands like Chanel, Rolex, Louis Vuitton, or similar luxury products, this is ESSENTIAL viewing before you scale your ads.

Need help fixing a suspension?

Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

Chapters

00:00 Why luxury resellers get suspended

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Google is aggressive when it comes to auto parts sellers. 

If you sell car parts online, your Google Ads or Merchant Center account is at higher risk of suspension than most industries.

In this video, StubGroup CEO John Horn breaks down the biggest red flags Google looks for, including:

• Missing brand relationship disclaimers

If you’ve already been suspended, or want to avoid getting flagged in the first place, this video walks through practical steps you can take to reduce risk and fix common issues.

Auto parts sellers can absolutely advertise on Google. But you have to be proactive, transparent, and aligned with Google’s policies.

Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

Chapters

00:00 Why Google Targets Auto Parts Sellers

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Was your Google Ads Manager Account (also known as an MCC) hacked and possibly suspended by Google? 

This video walks you through EXACTLY what to do next.

MCC hacks are becoming increasingly common and can completely shut down your ability to run ads for clients or your own business. 

In this video, StubGroup CEO John Horn walks explains the critical first steps you MUST take to fix the hack, document what happened, work with Google’s compromised account process, and reduce the risk of this happening again in the future.

You will learn:

If your MCC or Google Ads account has been compromised, time matters. Fixing the issue correctly is critical to getting reinstated and avoiding repeat suspensions.

Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

Chapters

0:00 What To Do If Your MCC Is Hacked

If your Google Merchant Center account is suspended for “sale of service,” or you want to avoid this suspension altogether, this video walks you through exactly what Google is flagging and how to fix it.

Google has very different rules for what can be advertised through Google Shopping and Merchant Center compared to regular Google Ads.

One of the most common issues we are seeing is merchants unknowingly bundling services with physical products, which violates Google’s unsupported shopping content policies.

In this video, we cover:

If you're dealing with a Google Merchant Center suspension or want expert help making sure your account complies with Google’s policies, our team at StubGroup is here to help.

Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/how-to-reverse-a-google-merchant-center-misrepresentation-suspension/

Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Chapters

0:00 Sale of Service Merchant Center Suspension Overview

Google has officially announced the timeline for sunsetting Google Call Ads, previously known as Call Only Ads. 

StubGroup CEO John Horn breaks down what's changing, when those changes take effect, and what it actually means for advertisers who rely on phone calls for lead generation.

You will learn:

-What Google Call Ads are and how they work

If you currently run call focused campaigns or rely heavily on inbound phone leads, this update is important for planning ahead and avoiding surprises.

If you have questions about Google Ads strategy, call tracking, or preparing for upcoming Google changes, our team at StubGroup is here to help.

Get a free Google Ads consultation from StubGroup: https://stubgroup.com/free-google-ads-evaluation/

Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Chapters

0:00 Google Call Ads Are Going Away

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Are Google Ads suspensions permanent? 

The short answer: Sometimes yes, sometimes no.

StubGroup CEO John Horn explains when Google Ads suspensions truly are permanent.

And when they can still be overturned, even if Google explicitly says they’re permanent. 

He breaks down what Google reps can (and can’t) tell you, why “permanent suspension” emails aren’t always the final word, and how some advertisers are still able to get reinstated with the right strategy.

If your Google Ads account has been suspended and you’ve been told there’s no path forward, this video will help you understand what options may still exist . . . and what mistakes to avoid when submitting appeals.

Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

Chapters

00:00 Are Google Ads suspensions permanent