Clicks to Customers

Clicks to Customers

By StubGroupBusinessMarketing
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Clicks to Customers episodes

  • Google Ads Suspensions Are Changing

    Google has released new information about how they're handling Google Ads account suspensions and appeals. 

    As a team that works on suspensions every day, StubGroup sees firsthand what's changing.

    In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what these updates ACTUALLY mean for advertisers. 

    You'll learn:

    -What Google says has improved in the suspension and appeal process
    -Where Google claims AI is increasing precision
    -Why many legitimate advertisers are still suspended incorrectly
    -What metrics Google published on appeal speed and incorrect suspensions
    -Why transparency and communication are still major problems
    -What StubGroup sees “in the trenches” with real advertisers

    Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/

    Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspension

    Chapters:

    0:00 Intro: Google announces changes to suspension processes
    0:05 Why StubGroup is responding to this update
    0:33 Google admits legitimate advertisers get suspended incorrectly
    1:03 What Google claims has improved
    1:28 Policy updates and added examples
    2:08 Google’s use of AI in detection
    2:24 Does AI actually improve accuracy
    2:50 Google claims the review and appeal process is better
    3:20 Google claims incorrect suspensions dropped 80 percent
    3:54 What StubGroup sees in reality
    3:57 Why online forums still show endless suspension issues
    4:06 Google claims appeals are processed faster
    4:29 The real problem: fast but unhelpful rejections
    4:49 Why lack of transparency hurts advertisers
    5:23 Why broad policies create confusion
    5:42 Why advertisers come to StubGroup
    6:01 How AI and unclear processes delay reinstatements
    6:33 Final thoughts on Google’s update and what still needs improvement


    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    7 min
  • Update to Google Ads Advertiser Verification Circumventing Systems Policy (November 2025)

    If you're required to complete advertiser verification or business operations verification, this update is CRITICAL.

    Google has released new guidance (November 2025) about how incorrect verification submissions are now treated under the Circumventing Systems policy. 

    This includes new examples, stricter interpretation, and increased suspension risk for anything Google views as false, edited, or misleading.

    StubGroup CEO John Horn explains exactly what Google changed and how to avoid accidental violations during the verification process. 

    You will learn:

    -Why Google added a new subsection to the Circumventing Systems policy

    -How photo ID and business document submissions can trigger suspensions
    -What Google considers “modified,” “redacted,” or “inauthentic”
    -Why even innocent edits can lead to false positive flags
    -How automated systems evaluate documents
    -How to safely prepare and submit everything Google asks for

    Get our free step-by-step guide to Google Advertiser verification here: https://stubgroup.com/stubgroup-google-policy-center/

    Or, hire the experts to help: https://stubgroup.com/verification-lp/

    Chapters:

    0:00 Intro: Why verification mistakes matter
    0:09 StubGroup introduction and experience
    0:29 Google’s new November 2025 update
    0:43 New examples added to the Circumventing Systems policy
    1:19 Why false or fraudulent information leads to suspension
    1:44 Submitting authentic government photo IDs
    2:22 What not to edit or redact on your ID
    2:26 Submitting business documents safely
    2:56 What types of documents Google may request
    3:08 The gray area around redaction and risk
    3:13 Why automated review creates false flags
    3:33 Where to find StubGroup’s verification guide
    3:51 How to get expert help with verification or suspension


    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    4 min
  • Will My Disapproved Google Ad Suspend My Account?

    Will your Google Ads account get suspended if you have disapproved ads? 

    The short answer is no, not automatically. 

    But depending on the type of disapproval and how many of them you let accumulate, you could be at risk.

    StubGroup CEO John Horn explains the difference between a simple ad disapproval and an account-level suspension. 

    You will learn:

    -When a disapproved ad is harmless and when it is a warning sign
    -Which policy violations typically lead to suspensions
    -Why certain industries experience constant disapprovals
    -How automated systems flag ads inconsistently
    -How to prevent disapprovals from piling up and causing larger issues

    If you have disapproved ads or a suspended account and want expert help, reach out at stubgroup.com.

    Need help with a suspension?

    👉 Get free guides → https://stubgroup.com/stubgroup-google-policy-center/
    👉 Hire the experts → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

    0:00 Intro: Will a disapproved ad suspend your account

    0:23 StubGroup introduction and context
    0:48 What a disapproved ad actually means
    1:14 Benign disapprovals vs serious violations
    1:48 How Google notifies you about disapprovals
    2:04 When disapprovals can lead to suspensions
    2:42 Why you should fix issues quickly
    3:09 Industries where disapprovals happen constantly
    3:36 How automated systems flag ads inconsistently
    4:04 Ongoing appeals and policy communication
    4:29 Final advice and how to get help

    Connect with StubGroup on Social Media:

    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    4 min
  • 9 Ways A Google Ads Consultation Should Make You Money

    A great Google Ads consultation should not only review your campaigns. 

    It should help you make more money.

    StubGroup CEO John Horn explains the nine core areas EVERY consultation must cover to improve results. 

    These are the questions and strategy points that separate weak audits from revenue-driving ones.

    You will learn:

    -Why your goals, numbers, and business model MUST guide your ad strategy

    -How to choose the right services, audiences, and offers to advertise
    -Why proper tracking is essential and why most accounts track incorrectly
    -How bidding strategy, campaign types, keywords, and negative keywords shape performance
    -Why landing pages often matter more than the ads themselves
    -How to identify new growth opportunities and scale profitably

    Get a free Google Ads consultation from StubGroup: https://stubgroup.com/free-google-ads-evaluation/

    0:00 Intro: Why consultations matter

    0:19 Why every consultant approaches things differently
    1:00 StubGroup introduction and experience
    1:16 Number 1: Your goals and business numbers
    2:38 Number 2: What you should advertise and who you should target
    4:46 Number 3: Tracking and why it affects performance
    5:56 Number 4: How bidding strategies impact results
    7:51 Number 5: Choosing the right campaign types
    8:55 Number 6: Keywords, search terms, and negative keywords
    10:21 Number 7: Reviewing your ads and assets
    11:28 Number 8: Landing pages and conversion experience
    12:29 Number 9: Growth opportunities and scaling
    13:07 Final advice and how to get a StubGroup consultation


    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    14 min
  • Google Ads Three Strike Policy: A Step By Step Guide

    Google’s Three Strike Policy can make or break your ad account. 

    StubGroup CEO John Horn walks through EXACTLY how the three-strike process works, what each strike means, and what you can do to recover your account. 

    BEFORE it’s too late.

    You’ll learn:

    -How Google’s warning, first, second, and third strikes work

    -Real examples (like a retailer mistakenly flagged for selling “weapons”)
    -How to appeal or acknowledge a strike the right way
    -What to do if you’ve already reached a third strike
    -Why it’s critical to act fast after a warning

    Need help with a strike or suspension?

    👉 Get free guides → https://stubgroup.com/stubgroup-google-policy-center/
    👉 Hire the experts → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/

    Chapters

    0:00 Intro: What is the Google Ads Three-Strike Policy

    0:09 What counts as a “strike”
    0:31 Meet John from StubGroup
    0:57 Policy overview and strike-eligible violations
    1:25 Why most suspensions don’t get strikes
    1:47 What happens when you get a warning
    2:04 Real example: Ceremonial swords advertiser
    2:36 How to respond to a strike
    3:00 Strike 1: 3-day account hold
    3:59 Strike 2: 7-day account hold
    5:09 Strike 3: account suspension explained
    5:14 Can you recover from three strikes?
    5:46 Step-by-step recap
    5:57 Working through automated systems
    6:04 Sword example follow-up and resolution
    6:42 Final advice and how StubGroup can help

    Connect with StubGroup on Social Media:

    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    7 min
  • Top 35 Google Ads Disapprovals (And How to Fix Them)

    Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again.

    You’ll learn:

    -The most frequent “destination” issues and quick fixes

    -How to solve phone number and verification problems
    -What triggers malware, compromised site, and unwanted software flags
    -How Google views trademarks, resellers, and double serving
    -Personalized ads rules for housing, employment, and credit

    Stay current on what triggers a Google Ads Disapproval by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/

    Check out the State of Google Ads Suspensions & Disapprovals: https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/

    Chapters

    0:00 Intro and what this covers

    0:39 Destination policies overview
    0:43 Destination not working
    1:15 Destination mismatch
    1:47 One website per ad group
    2:18 Destination not crawlable
    2:36 Destination not accessible
    3:18 Destination experience requirements
    3:33 Insufficient original content
    4:06 App or web store policy violation
    4:25 Unacceptable URL
    4:33 Unrecognized app
    4:49 Unverified phone number
    5:27 Unacceptable phone number
    5:54 Malicious software
    6:25 Compromised sites
    6:46 Unwanted software
    7:18 Unfair advantage (double serving)
    7:52 Evasive ad content
    8:06 Circumventing systems
    9:00 Spam policies for Google Search
    9:17 Trademarks: what you can and cannot do
    10:01 Resellers, authorization, and trademark limits
    11:32 Personalized advertising basics
    12:08 Housing, Employment, Credit targeting limits
    12:55 “Approved, limited” explained
    13:18 Recap and next steps


    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    14 min
  • How to Use Prescription Drugs Names in Your Google Ads (Policy Updated October 2025)

    Can you use prescription drug names like Botox in your Google Ads?

    The rules have changed . . . and the October 2025 update makes an important distinction.

    StubGroup CEO John Horn explains exactly what’s allowed when referencing prescription drugs in your:

    -Ad copy

    -Landing pages
    -Keyword targeting

    You’ll learn:

    -Why certification still matters for keyword targeting

    -When educational and legal advertisers can now include prescription terms
    -Which industries benefit from this rare policy relaxation
    -How Google’s AI may still flag legitimate advertisers

    Stay compliant and understand how to safely use these terms without risking disapprovals or suspensions.

    Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/

    0:00: Can you use prescription drug names in Google Ads?

    0:18: StubGroup and Google Premier Partner introduction
    0:25: The October 2025 policy update overview
    0:41: Google’s certification requirements explained
    1:12: What’s changing and what stays the same
    1:28: When you can use drug names in ads and landing pages
    1:43: Example: Lawyers and class-action campaigns
    1:59: Keyword targeting limitations
    2:14: Other industries affected by the change
    2:45: Why this is a rare policy relaxation
    3:02: How Google’s AI may still misinterpret compliance
    3:20: Key takeaway and next steps

    Connect with StubGroup on Social Media:

    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    4 min
  • Does Google Ads Allow Tech Support Ads? (Policy Updated October 2025)

    Google’s tech support policy has changed.

    And the October 2025 update adds important nuance for advertisers.

    In this video, StubGroup CEO John Horn explains when you can (and can't) advertise tech support through Google Ads.

    You’ll learn:

    -Why third-party consumer tech support ads are prohibited

    -The difference between B2C and B2B tech support advertising
    -What the October 2025 policy update means for selling consumer technology online
    -How to prevent false policy flags on legitimate business-to-business campaigns

    Stay compliant, protect your ad account, and understand what Google’s recent updates actually allow.

    Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/

    Chapters:

    0:00: Can you advertise tech support on Google Ads?

    0:24: What counts as third-party technical support
    0:59: The B2C vs. B2B distinction
    1:18: How to avoid false policy flags
    1:26: The October 2025 policy update explained
    2:16: Historical context and why Google restricted tech support ads
    2:44: When to reach out for expert help


    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    3 min
  • Does Google Shopping Allow Subscriptions? Policy Updated (October 2025)

    Can you advertise subscriptions through Google Shopping? 

    The short answer: Yes for some, and no for others.

    StubGroup CEO John Horn breaks down Google’s October 2025 policy update, explaining which product categories are now allowed to advertise subscriptions and what compliance steps you need to take.

    You’ll learn:

    -Which categories now qualify for subscription listings (e.g., apparel, coffee, pet supplies)

    -The exceptions that existed before October 2025
    -How to set up your Merchant Center feed correctly
    -What transparency and disclosure requirements Google expects

    If you sell subscription products or want help navigating policy changes, reach out to our team at StubGroup.

    Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/

    Chapters:

    0:00: Can You Advertise Subscriptions on Google Shopping?
    0:25: Google’s October 2025 Policy Update Explained
    1:03: Categories Eligible for Subscription Ads
    2:06: Google’s Past Inconsistencies and Clarifications
    2:52: Feed Setup and Category ID Requirements
    3:05: Existing Exceptions: Software, Magazines, Mobile Devices
    3:55: Subscription Feed and Landing Page Rules
    4:35: Why These Changes Matter and How to Stay Compliant
    4:50: Get Help with Google Ads & Policy Compliance

    Connect with StubGroup on Social Media:

    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    5 min
  • How to Verify Message Assets for Google Ads (2025 Policy Update)

    Google has rolled out a new policy update for message assets in Google Ads, effective October 30, 2025.

    John Horn, CEO of StubGroup, explains what’s changing, how to verify your assets, and what steps you need to take to stay compliant before enforcement begins.

    In this video, you’ll learn:

    -What “message assets” are and how they work in Google Ads

    -The two approved methods for verifying message assets
    -How to link your domain or add tracking tags for verification
    -Why Google is enforcing this new policy
    -What happens if you don’t verify before the rollout date

    Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/

    Chapters

    0:00 Intro

    0:04 What are message assets in Google Ads?
    0:42 Google’s 2025 update announcement
    0:57 Verification option 1: Add messaging link to your website
    1:36 Important nuances for placement and domain matching
    2:51 Verification option 2: Confirm domain ownership
    3:36 Why Google is enforcing this update
    4:01 Example of misuse that led to the change
    4:21 Why this protects advertisers and consumers
    4:26 Deadlines and next steps
    4:35 How StubGroup can help

    Connect with StubGroup on Social Media:

    --------------------------------------------------
    🐦 Follow us on X: https://x.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

    5 min

About Clicks to Customers

From the publisher's feed

Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for:

✔️ Tutorials about how Google Ads works
✔️ Advanced strategies we're using to make our clients successful
✔️ Hot…