In this video, we show you exactly how to cancel a Google Ads account and explain what canceling actually means.Canceling a Google Ads account is simple. Log in, go to Admin - Preferences, and under Account Status, choose "Cancel my account." You can reactivate it later with just a click, so this isn't permanent deletion—it's just pausing the account and signaling to Google that you're not planning to use it for now.We also explain why canceling an account might be helpful, especially if you're dealing with a Google Ads suspension or policy violation. Having multiple accounts without realizing it can sometimes cause issues like being flagged for circumventing or account abuse. In some cases, canceling unused accounts and showing that to Google during an appeal can improve your chances of getting a suspension lifted.You’ll also learn:-What happens after you cancel an account-How long Google waits before auto-canceling inactive accounts-How to request a refund of unused ad spend-When canceling an account can help with suspension appeals

How many times can you appeal a Google Ads or Merchant Center suspension? In this episode, John from StubGroup explains how the appeal process really works . . . what’s true, what’s myth, and how to approach appeals strategically.

You’ll learn:

• The truth behind the “three strikes” myth

👉 Free guide to fixing Google suspensions: stubgroup.com/stubgroup-google-policy-center

In this Clicks to Customers episode, John interviews Tom Roche, Owner of Total Turf. They discuss buying a home-services business, rebranding, overcoming Google/Yelp hurdles, and building a reviews-and-referrals flywheel. They also dig into job costing, crew retention, customer comms, and using Google Local Services to grow.Links mentioned:Tom Roche: https://www.tom-roche.com/Free resources in our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters:0:00 Intro0:51 Meet Tom Roche & Total Turf1:34 From experiential marketing to ADUs to turf2:49 Why acquire vs. start from scratch4:21 Deal criteria and choosing home services6:08 Operating in California realities7:31 Why proximity & owner-operator dynamics matter9:14 Keeping teams through ownership transitions13:01 Rebrand & digital assets (GBP, reviews)15:07 Marketing mix: print, LSA, referrals, lawn signs18:40 Turning projects into neighborhood showrooms19:37 Building a referral flywheel + great service22:27 Common SMB misses: reviews programs & job costing24:56 Tracking margins and key metrics27:12 Communication that fits your customer29:39 Consulting & how to contact Tom

Has your Google Merchant Center account been suspended for “misrepresentation”? You’re not alone — and in this episode, we’ll explain exactly what that means and how to fix it.

The misrepresentation policy can flag your business for things like:

• Weak or missing contact info

John from StubGroup, a Premier Google Partner, breaks down the most common reasons businesses get suspended, what Google looks for, and how to clean up your site to get reinstated.

👉 Free guide to fixing Google suspensions: stubgroup.com/stubgroup-google-policy-center

Got your Google Ads account suspended? You’re not alone — and we’re here to help.

In this Q&A episode, the StubGroup Suspension Team answers the most common questions we hear from businesses facing suspensions, including:

• Why Google suspends accounts (and what they don’t tell you)

StubGroup has helped hundreds of businesses get back on Google, and in this episode we’re sharing insights you won’t find anywhere else.

👉 Get our free guide to fixing Google suspensions: stubgroup.com/stubgroup-google-policy-center

Why do so many marketing agencies stay busy but barely turn a profit?

In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Marcel Petitpas, Co-Founder of Parakeeto, to unpack the hidden dysfunctions that kill agency margins—from unclear pricing models to disconnected operations and financial blind spots.

Marcel explains the profit management framework Parakeeto uses to help agencies get aligned across sales, ops, and finance, and how even small process shifts can lead to massive improvements in profitability. If you run, work for, or partner with an agency, this episode is a must-listen.

🔗 Resources mentioned:

• Parakeeto: parakeeto.com

Jason Greenwood has been in e-commerce for 25 years . . . and he’s still obsessed. In this episode, he breaks down how legacy B2B companies can thrive online, why sales teams don’t need to fear e-commerce, and the biggest mistakes companies make when trying to modernize. From importing memory cards in the 90s to leading enterprise transformations today, Jason’s journey is full of insight (and some fire anecdotes too).Timestamps:

In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Brandon Gano, COO & Steward of Operations at HumanOp Technologies.

They dive deep into HumanOp’s groundbreaking physics-based personality assessment—the only patented one of its kind—and explore how it’s revolutionizing hiring, team building, and leadership.

Brandon explains how understanding physical traits can reveal authentic human behavior, why most assessments fail, and how companies are using this unique tool to build high-performing, harmonious teams.

From roofing companies to leadership transformations, the stories and results are incredible.🔍 Learn how to optimize your people—not just for productivity, but for purpose.🚀

Take the HumanOp assessment yourself: https://www.humanop.com📌

Highlights:

00:00 – Intro with John Horn

01:00 – What is HumanOp and how does it work?

08:00 – Using HumanOp for hiring & team alignment

17:00 – How self-awareness impacts performance

28:00 – Powerful client transformation stories

32:00 – How to get started with HumanOp

👉 Don’t forget to like, subscribe, and drop your thoughts in the comments!

Connect with Brandon:LinkedIn: https://www.linkedin.com/in/brandongano/

Email: [email protected]

Connect with StubGroup on Social Media:--------------------------------------------------

🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/#googleadsaccount #googleads #accountsuspended #StubGroup

In this episode of the Clicks to Customers Podcast, StubGroup CEO John Horn sits down with Matt Bailey — marketing educator, author, podcaster, and founder of SiteLogic — to talk about what marketers often get wrong about analytics and how to fix it.They cover:-Why most marketers aren't trained in analytics-How to align marketing with business goals-Tactical tools Matt recommends (including Piwik PRO)-How AI is changing SEO and content strategy-Why YouTube is Matt’s favorite long-term organic play-What marketers should know about TikTok in 2025📌 Whether you're a marketing pro, team leader, or just getting started, you'll walk away with clear, actionable insights to level up your strategy.🔗 Links mentioned:Learn more about Matt’s training: https://www.sitelogic.comExplore StubGroup: https://www.stubgroup.com👤 Connect with our guest:Matt Bailey — https://www.sitelogic.com💡 Want help turning clicks into customers? Book a free strategy session with StubGroup at https://www.stubgroup.com#ClicksToCustomers #StubGroup #MarketingAnalytics #DigitalMarketingStubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/🎬 Chapters0:00 – Intro0:25 – Meet Matt Bailey: Author, Trainer, Podcaster1:00 – The biggest marketing skill gap2:20 – Why marketers struggle with analytics4:00 – Strategy before channels5:40 – Content vs channels6:10 – Matt’s favorite analytics tool8:40 – Cookie tracking challenges10:00 – How to use analytics to improve UX12:00 – What conversion data really tells you13:30 – SEO vs business results14:00 – AI and the future of search16:45 – AI-generated content: worth it?18:30 – Ranking in AI tools like ChatGPT20:00 – Why video matters for marketers22:00 – Using analytics to evaluate video impact23:00 – A/B testing tools & CRO best practices24:30 – Why YouTube = compound interest26:00 – Organic vs paid marketing: the reality28:00 – Should marketers still be on TikTok?30:00 – Who Matt’s training is for32:00 – Wrap-up & where to find MattConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/#googleadsaccount #googleads #accountsuspended #StubGroupWelcome to the Clicks to Customers podcast! StubGroup CEO John Horn hosts a special guest in this episode. Get insights and tips on turning clicks into customers, as well as online advertising and business growth with these excellent marketing insights. #DigitalMarketing #LeadGeneration #GoogleAds #MarketingShow #OnlineMarketing

"If you're selling socks with great ROAS but no margin—you're doing it wrong."In this episode of Clicks to Customers, StubGroup CEO John Horn is joined by Duane Brown, founder of Take Some Risk, for an eye-opening chat on what actually drives profitability in modern e-commerce.From the real-world impact of tariffs to why mobile UX is make-or-break, Duane brings sharp, honest insights from managing paid media for DTC brands across the U.S., Canada, and Europe.🔍 What You’ll Learn:Why ROAS is a vanity metric if you don’t understand marginHow brands are adapting to rising tariffsSmart ad strategy across Google, Meta, Microsoft & TikTokWhy most brands are leaving Amazon (and if Shops are worth it)How to optimize mobile UX for conversionsThe story behind the name Take Some Risk—and why risk is essential for growth📌 Mentioned in This Episode:Duane Brown's agency: https://www.takesomerisk.comDuane Brown on LinkedIn: https://www.linkedin.com/in/duanebrown🔗 StubGroup: https://stubgroup.com🎙️ More episodes: Clicks to Customers on YouTube📣 Like, comment, and subscribe for more expert insights into scaling your business with digital ads.⏱️ Chapters (Timestamps)00:00 - Intro: Meet Duane Brown00:30 - How Take Some Risk Got Started01:50 - Early Agency Days & Ecom Focus02:30 - Tariffs & Pricing Strategy05:30 - Should You Tell Customers About Price Increases?07:00 - Profitability vs. Platform Metrics08:30 - Product Mix, Margins & ROAS Myths10:00 - Sock Story: Why Good Ads Can Still Lose Money13:00 - Attribution Tools: Google, Meta, GA4, Shopify15:00 - Are Shops Worth It? (TikTok, Meta, Amazon)17:00 - The Mobile Experience Mistake Most Brands Make20:00 - How to Fix a Bad Checkout Flow23:00 - Why He Named It "Take Some Risk"25:00 - Final Thoughts: Risk, Resilience & GrowthStubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in the world.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://twitter.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/