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Update to Google Ads Advertiser Verification Circumventing Systems Policy (November 2025)


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If you're required to complete advertiser verification or business operations verification, this update is CRITICAL.

Google has released new guidance (November 2025) about how incorrect verification submissions are now treated under the Circumventing Systems policy. 

This includes new examples, stricter interpretation, and increased suspension risk for anything Google views as false, edited, or misleading.

StubGroup CEO John Horn explains exactly what Google changed and how to avoid accidental violations during the verification process. 

You will learn:

-Why Google added a new subsection to the Circumventing Systems policy

-How photo ID and business document submissions can trigger suspensions
-What Google considers “modified,” “redacted,” or “inauthentic”
-Why even innocent edits can lead to false positive flags
-How automated systems evaluate documents
-How to safely prepare and submit everything Google asks for

Get our free step-by-step guide to Google Advertiser verification here: https://stubgroup.com/stubgroup-google-policy-center/

Or, hire the experts to help: https://stubgroup.com/verification-lp/

Chapters:

0:00 Intro: Why verification mistakes matter
0:09 StubGroup introduction and experience
0:29 Google’s new November 2025 update
0:43 New examples added to the Circumventing Systems policy
1:19 Why false or fraudulent information leads to suspension
1:44 Submitting authentic government photo IDs
2:22 What not to edit or redact on your ID
2:26 Submitting business documents safely
2:56 What types of documents Google may request
3:08 The gray area around redaction and risk
3:13 Why automated review creates false flags
3:33 Where to find StubGroup’s verification guide
3:51 How to get expert help with verification or suspension


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Clicks to CustomersBy StubGroup