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Top 35 Google Ads Disapprovals (And How to Fix Them)
Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again.
You’ll learn:
-The most frequent “destination” issues and quick fixes
-How to solve phone number and verification problems
-What triggers malware, compromised site, and unwanted software flags
-How Google views trademarks, resellers, and double serving
-Personalized ads rules for housing, employment, and credit
Stay current on what triggers a Google Ads Disapproval by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/
Check out the State of Google Ads Suspensions & Disapprovals: https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/
Chapters
0:00 Intro and what this covers
0:39 Destination policies overview
0:43 Destination not working
1:15 Destination mismatch
1:47 One website per ad group
2:18 Destination not crawlable
2:36 Destination not accessible
3:18 Destination experience requirements
3:33 Insufficient original content
4:06 App or web store policy violation
4:25 Unacceptable URL
4:33 Unrecognized app
4:49 Unverified phone number
5:27 Unacceptable phone number
5:54 Malicious software
6:25 Compromised sites
6:46 Unwanted software
7:18 Unfair advantage (double serving)
7:52 Evasive ad content
8:06 Circumventing systems
9:00 Spam policies for Google Search
9:17 Trademarks: what you can and cannot do
10:01 Resellers, authorization, and trademark limits
11:32 Personalized advertising basics
12:08 Housing, Employment, Credit targeting limits
12:55 “Approved, limited” explained
13:18 Recap and next steps
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://x.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
View all episodes
By StubGroupGoogle Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again.
You’ll learn:
-The most frequent “destination” issues and quick fixes
-How to solve phone number and verification problems
-What triggers malware, compromised site, and unwanted software flags
-How Google views trademarks, resellers, and double serving
-Personalized ads rules for housing, employment, and credit
Stay current on what triggers a Google Ads Disapproval by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/
Check out the State of Google Ads Suspensions & Disapprovals: https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/
Chapters
0:00 Intro and what this covers
0:39 Destination policies overview
0:43 Destination not working
1:15 Destination mismatch
1:47 One website per ad group
2:18 Destination not crawlable
2:36 Destination not accessible
3:18 Destination experience requirements
3:33 Insufficient original content
4:06 App or web store policy violation
4:25 Unacceptable URL
4:33 Unrecognized app
4:49 Unverified phone number
5:27 Unacceptable phone number
5:54 Malicious software
6:25 Compromised sites
6:46 Unwanted software
7:18 Unfair advantage (double serving)
7:52 Evasive ad content
8:06 Circumventing systems
9:00 Spam policies for Google Search
9:17 Trademarks: what you can and cannot do
10:01 Resellers, authorization, and trademark limits
11:32 Personalized advertising basics
12:08 Housing, Employment, Credit targeting limits
12:55 “Approved, limited” explained
13:18 Recap and next steps
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://x.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/