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Google Call Ads Are Ending. Here's the Timeline
Google has officially announced the timeline for sunsetting Google Call Ads, previously known as Call Only Ads.
StubGroup CEO John Horn breaks down what's changing, when those changes take effect, and what it actually means for advertisers who rely on phone calls for lead generation.
You will learn:
-What Google Call Ads are and how they work
-When you can no longer create new Call Ads
-When existing Call Ads will fully stop serving
-What alternatives Google is keeping in place
-Whether you should turn off Call Ads right now
If you currently run call focused campaigns or rely heavily on inbound phone leads, this update is important for planning ahead and avoiding surprises.
If you have questions about Google Ads strategy, call tracking, or preparing for upcoming Google changes, our team at StubGroup is here to help.
Get a free Google Ads consultation from StubGroup: https://stubgroup.com/free-google-ads-evaluation/
Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/
Chapters
0:00 Google Call Ads Are Going Away
0:14 What Are Google Call Ads
0:31 Call Ads vs Call Assets
0:49 February 2026 Creation Deadline
1:05 February 2027 Final Sunset Date
1:28 What Will Happen to Existing Call Ads
1:49 Should You Keep Running Call Ads
2:09 What Advertisers Should Do Next
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://x.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
View all episodes
By StubGroupGoogle has officially announced the timeline for sunsetting Google Call Ads, previously known as Call Only Ads.
StubGroup CEO John Horn breaks down what's changing, when those changes take effect, and what it actually means for advertisers who rely on phone calls for lead generation.
You will learn:
-What Google Call Ads are and how they work
-When you can no longer create new Call Ads
-When existing Call Ads will fully stop serving
-What alternatives Google is keeping in place
-Whether you should turn off Call Ads right now
If you currently run call focused campaigns or rely heavily on inbound phone leads, this update is important for planning ahead and avoiding surprises.
If you have questions about Google Ads strategy, call tracking, or preparing for upcoming Google changes, our team at StubGroup is here to help.
Get a free Google Ads consultation from StubGroup: https://stubgroup.com/free-google-ads-evaluation/
Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/
Chapters
0:00 Google Call Ads Are Going Away
0:14 What Are Google Call Ads
0:31 Call Ads vs Call Assets
0:49 February 2026 Creation Deadline
1:05 February 2027 Final Sunset Date
1:28 What Will Happen to Existing Call Ads
1:49 Should You Keep Running Call Ads
2:09 What Advertisers Should Do Next
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://x.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/