(00:00) Intro 

(01:40) Feedback from listeners

(03:55) Best books on storytelling for entrepreneurs 

(05:20) Chris' company Wavelength

(06:40) Storytelling basics

(09:10) The 7 part framework summary

(11:00) How to use the framework in your own story

(13:10) The Hero has a problem

(22:55) Everyone needs a villain

(26:50) The Hero vs The Guide: How Jay-Z messed this up with Tidal

(30:55) Guide offers a plan

(40:00) Demonstrate the consequences of failure: Superbowl Ad example

(46:00) The promised land 

(47:35) Our newsletters

In todays episode we discuss seven key takeaways from the book Storybrand and how you can build a strategic narrative for your startup. The framework we’ll be discussing is as follows:

1. A Hero


2. has a problem


3. who meets a guide


4. and gives them a plan


5. which compels them to act


6. and helps them avoid failure


7. which ends in success

Resources discussed

(Storybrand) https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_2_sspa?crid=IRR035L975GP&keywords=storybrand+donald+miller&qid=1669675221&sprefix=storybrand%2Caps%2C158&sr=8-2-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUFRU09BMkwxM0NGTUwmZW5jcnlwdGVkSWQ9QTA3MTkyMTU4SEpMR1Y5U0M0V1ImZW5jcnlwdGVkQWRJZD1BMDA5MzQ1OTJKRkc4MTY4TVo5S0Imd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl

(Crossing the Chasm) https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986/ref=sr_1_1?keywords=crossing+the+chasm&qid=1669675152&sr=8-1

(Traction) https://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609/ref=sr_1_4?crid=21BEYZOZ9B04K&keywords=traction&qid=1669675180&sprefix=traction%2Caps%2C220&sr=8-4&ufe=app_do%3Aamzn1.fos.08f69ac3-fd3d-4b88-bca2-8997e41410bb

(Alfie's Newsletter) 

https://alfiemarsh212.substack.com/

(Chris' Newsletter)

https://chrisgibson.substack.com/

Get full access to Learn AI with Alfie at alfiemarsh.substack.com/subscribe