In Episode 29, we dissect Drunk Elephant’s business & marketing strategy – Launched in 2013 by Tiffany Masterson disrupted an overly competitive skincare market through her clever branding & marketing tactics. We discuss everything from packaging design, creating multi-step guides, using hashtags properly and much more to help you understand how this brand grew tremendously such that they sold to Shiesido in 2019 for $845 million.