In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their customers with affordable high-quality furniture by cutting out the middlemen. These are some of the most important characteristics we notice with every company. In this episode, we dive into some of the marketing strategies that help them stay relevant and innovative with today’s market.