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6 - The algorithm reality check for businesses and professionals - The Credibility Minute
You spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.
Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.
In this episode:
- The shift from follower-based to interest-based algorithms
- Why platforms are motivated to suppress organic reach for professional services
- How to evaluate if your marketing time is actually productive
Evaluate if reach metrics actually matter for your business goals. You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About JenHost: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
View all episodes
By Jen deHaanYou spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.
Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.
In this episode:
- The shift from follower-based to interest-based algorithms
- Why platforms are motivated to suppress organic reach for professional services
- How to evaluate if your marketing time is actually productive
Evaluate if reach metrics actually matter for your business goals. You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About JenHost: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.