In this episode ofB2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Independent Ad Fraud Researcher of FouAnalytics, Dr. Augustine Fou. Augustine explains the mechanisms of ad fraud, such as bot traffic and fake websites, and its impact on revenue models like CPM, CPC, CPL, and CPA.

He emphasizes the importance of advanced analytics and vigilance to detect and prevent fraud. The discussion includes case studies, like Uber's discovery of organic app installs, and highlights the need for robust analytics to ensure effective ad spending.

Learn more about Augustine's work HERE.

Connect with Augustine on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.