Ahmed Nadeem and Yasser Mushtaq join the show to discuss the Hummer EV, electric cars, and the auto industry in general. 

Key Takeaways from this episode: 
1. If you're entering a saturated market, you have to give the people what they want and be better than the competition
2. Using your brand equity to spin off into different spheres will dilute your brand. To most people this may not really matter, but this will really upset your superfans.