In this episode, Molly covers the importance of showing up for your target market. Too often, artisan brands spend the best parts of themselves making products and leave very little for creating a connection with their market. When you show up for your market and treat them the same way you treat other valued people, you are on your way to creating a meaningful connection. That connection is the foundation of a brand that people are loyal to, excited about and eager to talk about with their friends and family.

ABOUT THIS PODCAST

You're here because you are building, or planning to build, an artisan product business.

Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey.

Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires.

Excited to have you here as you build the artisan business of your dreams.

CONNECT WITH MOLLY AND HER TEAM

• Learn more - https://www.theartisanempire.com
• Join our Facebook Group - https://www.facebook.com/groups/213884366073541/

CREDITS

• Podcast edited and mixed by 51 features. Connect at andrew {at} 51features {dot} com.