The Artisan Empire

As the coronavirus situation continues to disrupt business and life, Molly discusses how to turn this challenging situation into an opportunity to improve. Even if your business has to close for a while, you will have a chance to improve and make your business wiser, more efficient and more meaningful. Molly shares lessons she's learned in her business to help you discover for yourself how you can learn from this challenging moment.

It is remarkable how the coronavirus epidemic changed what people feel is safe and responsible behavior overnight. Social activities like shopping and dining were halted abruptly, which had a significant impact on how artisan brands function and operate during this time.

A special episode recorded in mid-March 2020 during the quarantine period due to coronavirus. Sandra Valesquez works in sales for two product brands: an ice cream brand and a shampoo bar brand. She discussed with Molly the impact of the pandemic on the grocery world, what it's like to be in Brooklyn during this time, and how to keep a positive mindset during this chaotic time.

Due to the coronavirus pandemic, and the consequent quarantine, running a business has changed. However, it is very important in times of uncertainty that you continue to grow your business. For many artisan brands that were planning on selling at events like farmers' markets and craft fairs, this means you will have to evolve and sell your products to people in a different way. Fortunately, the Internet presents a lot of options on how to pivot in a different direction.

In this episode, Molly covers the importance of showing up for your target market. Too often, artisan brands spend the best parts of themselves making products and leave very little for creating a connection with their market. When you show up for your market and treat them the same way you treat other valued people, you are on your way to creating a meaningful connection.

Molly’s guest on this episode is Phillip Rivers. He's the owner of Tetra, an email marketing agency focused on e-commerce brands. Molly and Phillip go over how e-commerce brands can increase revenue and relationships using email marketing.

In this episode, we explore when and why people buy from online stores, and why most people don’t buy from a brand after hearing about it for the first time. Your host, Molly Elmore, introduces how artisan brands can use marketing funnels to establish familiarity and trust so that when people are ready to buy, they feel comfortable doing so.

In this episode, we explore the unique challenges of selling scented products online. Unlike other e-commerce categories like clothing and jewelry, effectively marketing and selling scented products requires a different set of tactics and strategies (at least until the invention of sharing scents through the Internet). Your host, Molly Elmore, outlines the ways that brands selling scented products can build a base of online shoppers.

Welcome to The Artisan Empire, a podcast for artisan brands looking to scale their businesses. We focus on sharing the good and the bad, the ups and downs of creating a thriving and successful business in the artisan product space. Our focus is on scented and food products, such as soaps, lotions, bath products, and packaged specialty foods. In our introductory episode, you will meet your host, Molly Elmore, as she shares her story and plans for the podcast.