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6 Ways to Get Higher Quality Leads from Google Ads
Tired of getting spam or low-quality leads from your Google Ads campaigns?
In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want.
You’ll learn how to:
-Identify where low-quality leads come from
-Fix issues caused by Display, Search Partners, or Performance Max
-Use better ad copy and landing pages to qualify visitors
-Set up call tracking and offline conversion imports
-Train Google to target the right kinds of conversions
As a Premier Google Partner, StubGroup has managed lead gen campaigns for over a decade.
And these are the same steps we use for our clients every day.
Let us help you dominate Google Ads: https://stubgroup.com/free-google-ads-evaluation/
Chapters
0:00 Intro
0:19 Why lead quality matters
0:51 Common culprits: Display, Search Partners, Performance Max
2:57 How to improve clarity in ads and landing pages
4:51 Using form captures to filter spam
5:21 Adding friction to qualify better leads
6:01 Why call tracking is essential
6:47 Bidding toward real conversions (not spam)
8:31 How offline conversion tracking works
9:53 Advanced strategy: Uploading “bad leads” to diagnose issues
10:28 Summary + next steps
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://x.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
View all episodes
By StubGroupTired of getting spam or low-quality leads from your Google Ads campaigns?
In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want.
You’ll learn how to:
-Identify where low-quality leads come from
-Fix issues caused by Display, Search Partners, or Performance Max
-Use better ad copy and landing pages to qualify visitors
-Set up call tracking and offline conversion imports
-Train Google to target the right kinds of conversions
As a Premier Google Partner, StubGroup has managed lead gen campaigns for over a decade.
And these are the same steps we use for our clients every day.
Let us help you dominate Google Ads: https://stubgroup.com/free-google-ads-evaluation/
Chapters
0:00 Intro
0:19 Why lead quality matters
0:51 Common culprits: Display, Search Partners, Performance Max
2:57 How to improve clarity in ads and landing pages
4:51 Using form captures to filter spam
5:21 Adding friction to qualify better leads
6:01 Why call tracking is essential
6:47 Bidding toward real conversions (not spam)
8:31 How offline conversion tracking works
9:53 Advanced strategy: Uploading “bad leads” to diagnose issues
10:28 Summary + next steps
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://x.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/