Social media video is an incredibly effective tool to captivate and engage your audience. With over half of your viewers on mobile devices, it is essential to know how to optimize your video for a small screen. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 6 ways to optimize social media video for mobile viewing. In this episode you’ll learn about:

Posting social media video at peak times

Creating native content

Using the best formatting practices

Hooking your audience from the start using the autoplay feature on Facebook

Making the video accessible without sound

Compelling the audience to act after your video ends

Want more Two Minute Marketing Tips? Get some outstanding insight into video marketing now by listening on iTunes, Spotify or SoundCloud:

Video Marketing Part 1: 8 Tips for Creating Great Marketing Video: Listen on SoundCloud, Spotify or iTunes

Video Marketing Part 2: A Quick Guide to YouTube, Facebook & Instagram Video Production: Listen on SoundCloud, Spotify or iTunes

Video Marketing Part 3: How to Choose & Use Your Video Production Equipment: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!