Nonprofit Marketing Club

6. What’s the Point of Social Media for Nonprofits? (And How to Make It Work for You)


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Feeling burnt out by the pressure to “show up” on social media? You’re not alone.

In this episode of the Nonprofit Marketing Club, we’re unpacking a question I hear all the time:

Is social media really worth it for nonprofits?

The short answer:

Yes, but only if you’re using it the right way.


Here’s what we’ll cover:

  • Why “just posting” isn’t enough, and what to focus on instead

  • 5 ways social media actually supports your mission

  • How to build trust, grow your audience, and deepen relationships

  • Real-time examples from nonprofits like Charity: Water

  • Why reach, visibility, and connection matter more than “going viral”

If you’ve ever felt like social media is a time suck with no return, this episode will give you the clarity, strategy, and encouragement you need to use it more intentionally.


✨ Bonus Resource: 🎯

Join my Free 10-Day Social Media Challenge for Nonprofits – daily prompts, strategic guidance, and a fresh start for your content. Sign up here

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Nonprofit Marketing ClubBy Nonprofit Marketing Club