Our B2B SaaS Journey

60: Building a multicultural team at SixSides


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In this episode, Mitchell and Gavin reflect on the first week with their expanded team, unpack what it means to build a thoughtful multicultural company, and talk through onboarding pains, revenue planning, AI’s impact on software development, and the next phase of SixSides.

Chapters

  • (00:00) - Intro and wedding countdown
  • (07:33) - Our dev team started
  • (10:12) - First weekly team meeting
  • (11:31) - Building the marketing machine
  • (14:27) - Leading a multicultural remote team
  • (22:04) - How AI is changing Mitchell’s role
  • (28:45) - Revenue projections and planning ahead
  • (34:08) - PLL, PLG, and SLG at SixSides
  • (43:04) - Reworking the marketing website
  • (48:14) - World Police Games kickoff meeting

  • In this episode, we cover:
    • The first week with our new development team and the realities of onboarding across different devices and environments
    • How our weekly all-team meeting brought the dev and sales sides of SixSides together
    • Building standard operating procedures for marketing so content creation becomes more repeatable
    • What it means to lead a multicultural remote team with more care, sensitivity, and intention
    • Why we want SixSides to feel like a human business, not a cold, overly directive one
    • Mitchell’s reflections on AI, coding, and how the software developer role is changing
    • Revenue projections for the next 12 months and what our cash flow looks like with a growing team
    • How flagship customers can help fund meaningful product development and unlock new markets
    • The difference between product-led leads, product-led growth, and sales-led growth for SixSides
    • Reworking the SixSides marketing website and CMS setup to support blogs, docs, white papers, and better search visibility
    • Our kickoff meeting with the World Police Games team and what that project unlocks next
    • Why authenticated onboarding, localisation, and a stronger first-run app experience are becoming more important

    Got questions or topics you want us to cover? Email us at [email protected]


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    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
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    Our B2B SaaS JourneyBy SixSides