#60 Check him out! Our Tim talks up a B Corp storm on Creative Jam

Generally, our Tim Jones is the one asking the questions on the B Better podcast but in this episode, the tables are turned! The mics are switched! Our Tim is in the hot seat answering questions posed by the brilliant Laura Feavearyear, host of the Creative Jam Check Me Out podcast, as well as a ⁠Creative Consultant for the Food and Beverage Industry⁠.

Listen in as Tim talks about the what, why, and how of B Corp. What it is, how to get it, and why you should. He talks with Laura about the four main drivers that are causing the rise and rise of the B Corp movement globally - consumer demand, employee pressure, investor demand, and supply chain pressures.

He talks about the industries that are leading the B Corp charge - consumer brands, personal care, and FMCG. As Tim says, "If you're a consumer brand and not about to get B Corp in the near future, you're going to be a dinosaur."

As well, Laura and Tim discuss greenwashing, greenhushing, business credibility, Gen Z push back, how being B Corp gives Aotearoa New Zealand businesses a massive boost in the international market, and more.

Aspiring B Corp businesses can glean plenty of tips from Tim on how to boost their score to get over the required 80 points threshold.

So what are you waiting for? Take a listen! 👂

B Corp certification is a world-recognised symbol for businesses that have put their processes and their systems through a rigorous process so they can stand tall and say how they want to do better for everyone and everything. It is fast becoming a very important badge to have on your packaging! With 115 B Corp brands already in NZ and a ton more around the world. 🌍

Grow Good is on a mission to help brands go through the B Corp process, understand the questionnaire, and how to make the world a B-etter place. It’s not as hard as it may seem and as Kiwis, we tend to play down our awesomeness for doing good. Tim would love to see more brands reach world-recognised standards with B Corp. 👌

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!