How does a brand-new door to door market owner build real door to door sales leadership in year one? This episode breaks down the wins, failures, and hard lessons behind creating durable culture in a new market.

Dakota Lang and Garrett Cotten sit down with Thomas Hernandez, San Antonio market owner for Performance Windows, to unpack what it really takes to launch and stabilize a new office. Thomas explains his 60 day sacrifice D2D model, why he housed nearly his entire team, and how that shaped building sales culture from day one. They dive into recruiting, screening reps, and the realities of managing new closers after fast early success. The conversation also covers how to diagnose a door to door sales slump, why self-accountability matters more than outside criticism, and how to return to the basics that created momentum in the first place.

If you’re building a team, opening a market, or leveling up in door to door sales, subscribe, like, and comment with your biggest takeaway.

00:00 — First Year as a Door-to-Door Market Owner

02:08 — Fear, Leaving Austin, and Leading People

03:08 — Housing the Whole Office (60-Day Sacrifice)

05:16 — Building Real Door-to-Door Culture

12:07 — From 750K Month to New Closers

18:02 — Fixing a Sales Slump by Going Back to Basics

23:08 — What’s Next for San Antonio