Discipline, Desire, Dedication

Career growth often requires a willingness to learn new skills, adapt to unfamiliar environments, and remain consistent through setbacks.

Billy Pazzi entered door-to-door sales at 39 after working in cabinet building. His early success was followed by a difficult period that forced him to reevaluate his habits and approach to performance.

Through consistent execution, recruiting, and leadership development, he eventually advanced into market ownership at Performance Windows.

Episode 103 of Discipline Desire Dedication explores his career transition, the process of launching the Birmingham market, and the importance of building a team culture that supports long-term growth.

Featuring Billy Pazzi with hosts Dakota Lang and Garrett Cotten.

Subscribe to Discipline Desire Dedication for more conversations about door-to-door sales, leadership, recruiting, discipline, and building a successful career.

Interested in opportunities with Performance Windows? Connect with the DDD team to learn more about joining a market.

Kaitlin Cotten joins Dakota Lang and Garrett Cotten for a special birthday episode of Discipline Desire Dedication, bringing a perspective that doesn’t get heard as often: what the journey looks like from home.

Kaitlin and Garrett went from working together at Chili’s in New Orleans to moving to Colorado, struggling to make rent, opening their home to recruits, raising a family, and eventually building a completely different life through Performance Windows.

Kaitlin talks about the sacrifices that came with that growth, the importance of having both people in a relationship on the same page, trusting Garrett through major decisions, and taking care of things at home so he had the space to perform at a high level.

After watching countless recruits come through their home, Kaitlin also shares what she believes separates the people who succeed: mindset, dropping the ego, accepting criticism, and actually wanting to change life outside of work too.

A special recognition goes to the wives and partners holding things down behind the scenes. The support at home, the sacrifices made as a family, and the commitment required through every stage of growth are an important part of the success story and deserve to be recognized.

Watch the full episode and subscribe to Discipline Desire Dedication for more conversations on sales, leadership, personal growth, family, and the reality behind building a career in D2D.

Kam Mayers didn't walk into Performance Windows and immediately start crushing it.

He was quiet, nervous on the doors, and watching other people get sales while he struggled. Eventually, he had to admit that some of the people beating him weren't more talented. They were working harder.

If someone else could get there with one hour of work and Kam needed ten, he'd work his ten.

Kam joins Dakota Lang and Garrett Cotten to talk about leaving Louisiana to pursue music, moving to Austin, finding Performance Windows, struggling through his first months on the doors, learning to run toward fear, and getting three sales on the final day of the month to qualify.

They also get into Kam's friendship and competition with Blake, their decision to separate and chase their own markets, the mistakes Kam made with his first recruits, and what he does differently now when bringing someone into the business.

For Kam, the opportunity eventually became about a lot more than making money. It became a way to leave an older version of himself behind and help other people do the same.

Subscribe to Discipline Desire Dedication for more conversations on door-to-door sales, leadership, recruiting, personal development, and building a career in D2D.

Episode 100.

Kyle Deever joins Dakota Lang and Garrett Cotten for a milestone episode of Discipline Desire Dedication centered on growth, leadership, accountability, and the responsibility that comes with success.

Kyle breaks down what he has learned while helping scale Performance Windows, including the warning signs that appear when markets become comfortable, the importance of adjusting quickly, and the leadership required to keep a growing organization moving forward.

They also discuss developing market owners, using systems and SOPs, maintaining energy, coaching different personalities, recognizing problems before they become expensive, and creating opportunities for the people coming up behind them.

Kyle also shares his own perspective on success. He remembers being the person struggling to make rent and starting Performance Windows with very little. That experience continues to shape the responsibility he feels toward the people trusting the company with their careers and livelihoods.

Reaching the next level creates a new standard.

There is no made it.

Topics include:

• Reaching 100 episodes of DDD• Consistency and accountability• The Performance Windows Market Owner Conference• Leadership energy• Recognizing red flags early• Avoiding complacency• Going back to the work that created success• Systems and SOPs• Hubris in leadership• Scaling Performance Windows• Building stronger markets• Betting on yourself• Creating opportunities for new salespeople• The responsibility of leadership• Comfortability and stagnation• Becoming uncommon amongst uncommon• Coaching different personalities• Staying hungry after success• Stewardship and developing the next generation

Watch Episode 100 of Discipline Desire Dedication with Kyle Deever, Dakota Lang, and Garrett Cotten.

Subscribe for weekly conversations on sales, leadership, recruiting, personal development, and building high-performing teams.

Jett Katina went from finding Performance Windows through an Indeed listing with no door-to-door experience to becoming the Jacksonville Market Owner.

But his first several months weren’t a straight climb.

Jett joins Dakota Lang and Garrett Cotten to break down the distractions and inconsistent commitment that held him back early, the change of environment that helped him finally lock in, and the progression that followed once he decided to go all in.

After qualifying, Jett moved into closing, established himself as a top performer, and became determined to make himself undeniable for the next market opportunity. When the call for Jacksonville finally came, he was ready.

Now the challenge has changed.

Jett shares what he’s learning as a new market owner, including maintaining high standards, having difficult conversations, recruiting, developing people, protecting office culture, and rebuilding Jacksonville into the market he knows it can become.

Topics include:

• Finding Performance Windows through Indeed
• Starting with no door-to-door experience
• Competition and sales culture
• Removing distractions
• Changing environments
• Going all in
• Qualifying and becoming a closer
• Staying hungry after promotion
• Making yourself undeniable
• Earning a market opportunity
• Taking over Jacksonville
• Holding people accountable
• Building strong office culture
• Having difficult leadership conversations
• Recruiting and developing a team
• Jett’s vision for Jacksonville

Watch Episode 99 of Discipline Desire Dedication with Jett Katina, Dakota Lang, and Garrett Cotten.

Subscribe for weekly conversations on sales, leadership, recruiting, personal development, and building high-performing teams.

What happens when Performance Windows market owners from across the company get together in one room?

Dakota Lang and Garrett Cotten recap the latest Market Owner Meeting and break down the ideas, leadership styles, and strategies they saw from some of the organization's top performers.

Different market owners bring different approaches to energy, morning meetings, accountability, routines, and team culture. The opportunity to compare what’s working across offices gives everyone something they can take home and implement with their own teams.

Dakota and Garrett also look ahead to the final stretch of 2026, including strengthening existing markets, opening new offices, recruiting, working through the holidays, and the opportunities available for closers ready to make a serious 90-day push toward becoming a market owner.

Topics include:
• Lessons from the Market Owner Meeting
• Learning from other successful leaders
• Morning routines and leadership energy
• Running better morning meetings
• Sales as a transfer of energy
• Building stronger markets
• Quality over quantity
• Recruiting through the holidays
• New market opportunities
• The 90-day sprint for closers
• Building teams and future leaders
• Finishing 2026 strong

Watch until the end for Dakota and Garrett’s advice to closers who want to put themselves in position for the next market owner opportunity.

Subscribe to Discipline Desire Dedication for weekly conversations on sales, leadership, team building, personal development, and growing within Performance Windows.

Chandler Cardon went from working in pipe fabrication in Louisiana with no clear career direction to becoming the Knoxville Market Owner for Performance Windows.

After getting fired, Chandler made a decision that completely changed his trajectory. He gave up his apartment, put his belongings in storage, left Louisiana, and headed to Denver determined to make the opportunity work.

The path from there wasn't always smooth. Chandler went from becoming a top knocker to struggling badly as a closer, helped build Nashville through a difficult start, got called out when complacency started creeping in, and eventually earned the opportunity to open Knoxville.

Chandler joins Dakota Lang and Garrett Cotten to talk about betting on yourself, work ethic, coachability, handling failure, maintaining high standards, developing people, protecting team culture, and building a successful market.

Now his sights are set on becoming a Regional.

Topics include:
• Leaving Louisiana and starting over
• Work ethic and coachability
• Building Nashville
• Struggling as a new closer
• Eliminating excuses
• Complacency in sales
• Becoming a market owner
• Building the Knoxville market
• Creating high standards
• Developing leaders
• Protecting team culture
• Chandler's goal of becoming a Regional
• Morning routines and stacking wins

Subscribe to Discipline Desire Dedication for weekly conversations with top performers and leaders about sales, building teams, personal development, and creating opportunities through discipline.

Getting promoted to market owner changes the responsibility, the pressure, and the number of people depending on your leadership.

Dakota Lang and Garrett Cotten break down the mindset required to open a new market, take over an existing office, establish culture, develop people, and keep an organization growing.

They share their own experiences transitioning from top-producing closers into market owners, including the mistakes they made, the standards they learned to set, and the level of accountability required to lead a successful team.

Topics include:

• Transitioning from closer to market owner• Opening a brand-new market• Taking over a struggling office• Leading from the front• Building culture and belief• Managing former peers• Setting expectations• Developing new recruits• Selling the vision• Taking accountability for team performance• Building the next generation of leaders• Maintaining integrity as responsibilities grow

A market owner sets the standard for the entire office. The mindset, energy, accountability, and belief of the leader eventually show up throughout the organization.

👍 Like the video if you found value.

💬 Comment with the leadership principle that has made the biggest impact on your team.

🔔 Subscribe to Discipline, Desire, Dedication for weekly conversations on sales, leadership, business growth, and personal development.

Dakota Lang and Garrett Cotten have recruited nearly 100 people from Louisiana without having a Performance Windows market in the state.

Their results came from belief, consistency, strong leadership, and a recruiting system that continues through every stage of the business.

They explain what recruiting looks like as a knocker, closer, market owner, and regional leader. They also break down candidate qualification, overcoming objections, creating culture, using social media, developing future leaders, and building teams that can expand into new markets.

Strong recruiting creates internal competition, accountability, leadership opportunities, and a steady pipeline of people ready to grow.

Topics include:

Building belief in the opportunity

Recruiting before becoming a closer

Growing with the people you recruit

Overcoming logistical objections

Qualifying the right candidates

Leading recruits through personal example

Using social media to attract talent

Creating recruiting systems that can be replicated

Developing the next generation of leaders

Recruiting consistently through every stage of growth

Subscribe to Discipline Desire Dedication for more conversations on door-to-door sales, leadership, recruiting, business growth, and financial freedom.

Everyone wants better results, but very few people pay attention to the habits that create them.

In this episode, Dakota Lang and Garrett Cotten share the tips and tricks, routines, systems, and daily disciplines that helped them become top performers in door-to-door sales. From morning preparation and productive meetings to managing time in the field, they break down the habits that consistently produce results.

Topics include:

• Morning routines
• Time management
• Productive meetings
• Territory preparation
• Building momentum
• Avoiding distractions
• Door-to-door sales mindset
• Daily discipline
• Consistency that compounds

Whether you're new to door-to-door or looking to raise your production, these tips and tricks offer practical strategies that can be put to work right away.

👍 Like the video if you found it valuable.

💬 Comment with the daily habit that has made the biggest impact on your performance.

🔔 Subscribe for weekly conversations on door-to-door sales, leadership, personal development, and business growth.