Discipline, Desire, Dedication

Chandler Cardon went from working in pipe fabrication in Louisiana with no clear career direction to becoming the Knoxville Market Owner for Performance Windows.

After getting fired, Chandler made a decision that completely changed his trajectory. He gave up his apartment, put his belongings in storage, left Louisiana, and headed to Denver determined to make the opportunity work.

The path from there wasn't always smooth. Chandler went from becoming a top knocker to struggling badly as a closer, helped build Nashville through a difficult start, got called out when complacency started creeping in, and eventually earned the opportunity to open Knoxville.

Chandler joins Dakota Lang and Garrett Cotten to talk about betting on yourself, work ethic, coachability, handling failure, maintaining high standards, developing people, protecting team culture, and building a successful market.

Now his sights are set on becoming a Regional.

Topics include:
• Leaving Louisiana and starting over
• Work ethic and coachability
• Building Nashville
• Struggling as a new closer
• Eliminating excuses
• Complacency in sales
• Becoming a market owner
• Building the Knoxville market
• Creating high standards
• Developing leaders
• Protecting team culture
• Chandler's goal of becoming a Regional
• Morning routines and stacking wins

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Getting promoted to market owner changes the responsibility, the pressure, and the number of people depending on your leadership.

Dakota Lang and Garrett Cotten break down the mindset required to open a new market, take over an existing office, establish culture, develop people, and keep an organization growing.

They share their own experiences transitioning from top-producing closers into market owners, including the mistakes they made, the standards they learned to set, and the level of accountability required to lead a successful team.

Topics include:

• Transitioning from closer to market owner• Opening a brand-new market• Taking over a struggling office• Leading from the front• Building culture and belief• Managing former peers• Setting expectations• Developing new recruits• Selling the vision• Taking accountability for team performance• Building the next generation of leaders• Maintaining integrity as responsibilities grow

A market owner sets the standard for the entire office. The mindset, energy, accountability, and belief of the leader eventually show up throughout the organization.

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Dakota Lang and Garrett Cotten have recruited nearly 100 people from Louisiana without having a Performance Windows market in the state.

Their results came from belief, consistency, strong leadership, and a recruiting system that continues through every stage of the business.

They explain what recruiting looks like as a knocker, closer, market owner, and regional leader. They also break down candidate qualification, overcoming objections, creating culture, using social media, developing future leaders, and building teams that can expand into new markets.

Strong recruiting creates internal competition, accountability, leadership opportunities, and a steady pipeline of people ready to grow.

Topics include:

Building belief in the opportunity

Recruiting before becoming a closer

Growing with the people you recruit

Overcoming logistical objections

Qualifying the right candidates

Leading recruits through personal example

Using social media to attract talent

Creating recruiting systems that can be replicated

Developing the next generation of leaders

Recruiting consistently through every stage of growth

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Everyone wants better results, but very few people pay attention to the habits that create them.

In this episode, Dakota Lang and Garrett Cotten share the tips and tricks, routines, systems, and daily disciplines that helped them become top performers in door-to-door sales. From morning preparation and productive meetings to managing time in the field, they break down the habits that consistently produce results.

Topics include:

• Morning routines
• Time management
• Productive meetings
• Territory preparation
• Building momentum
• Avoiding distractions
• Door-to-door sales mindset
• Daily discipline
• Consistency that compounds

Whether you're new to door-to-door or looking to raise your production, these tips and tricks offer practical strategies that can be put to work right away.

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Structure creates consistency.Dakota Lang and Garrett Cotten break down the daily routines, standards, and systems that helped them grow as sales professionals and leaders inside Performance Windows.They explain what structure looks like at every level, from a new door-to-door sales rep building daily conversation goals to a market owner leading meetings, preparing the team, and maintaining consistent standards.The conversation covers morning routines, accountability, time blocking, process-based goals, leadership preparation, structured meetings, personal discipline, and creating predictable results.Topics include:Building structure into your daily routineBreaking the workday into manageable sectionsSetting non-negotiable activity goalsFocusing on the processUsing accountability to stay consistentCreating better morning habitsDeveloping structure as a closerLeading through preparationRunning efficient team meetingsBuilding systems that produce repeatable resultsUsing structure in business, family, and personal lifeSubscribe to Discipline Desire Dedication for more conversations on sales, leadership, personal development, business growth, and building a higher standard.

Door-to-door sales can help someone make fast money, but the larger opportunity comes from treating it like a career.

Dakota Lang and Garrett Cotten discuss their first years at Performance Windows, the cost of chasing higher commissions, the representative who left and returned behind where he could have been, and the commitment required to create financial freedom.

They also cover ownership mentality, leadership relationships, year-round sales, career advancement, investing, and the skills that make door-to-door sales valuable far beyond the doors.

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Performance Windows has grown to more than 500 representatives, roughly 36 offices, and over $100 million in revenue halfway through the year.

Levi Henrie, CEO & Founder of Performance Windows, joins Dakota Lang and Garrett Cotten to explain the infrastructure behind that growth. They break down office expansion, market ownership, legal compliance, recruiting, operations, leadership standards, and why splitting strong offices creates more opportunity.

Levi also explains why short-term production is not enough, how weak standards turn into culture problems, and why consistency over several years separates real leaders from temporary top performers.

The company is targeting between $230 million and $250 million in revenue while continuing to expand offices, improve technology, and create more leadership opportunities.

Watch the full episode for a closer look at how Performance Windows is scaling without losing the systems and standards that created the growth.

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Success changes when your responsibilities change.

For Dakota Lang and Garrett Cotten, this season is about much more than sales. Their families are growing, their teams are expanding, and their leadership is evolving. As their responsibilities increase, so does their focus on building stronger systems, developing people, and creating organizations that can scale.

Episode 90 is a behind-the-scenes conversation about where life and business stand today. Dakota shares what it's been like welcoming his first daughter, while Garrett talks about preparing for baby number three. From there, the conversation moves into regional growth, leadership philosophy, recruiting, simplifying systems, golf as a leadership exercise, and why building people will always outperform chasing short-term production.

Whether you're leading a sales team, growing a business, or preparing for the next stage of life, this episode offers practical lessons on leadership, recruiting, consistency, and long-term thinking.

Topics Covered

Family updates and becoming better leaders

Growing multi-million-dollar sales regions

Why simple systems outperform complicated ones

Golf lessons that translate into business

Recruiting as the lifeblood of every organization

Why systems create long-term growth

Leadership evolution inside a growing company

Building organizations instead of chasing sales

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00:00 Growing Families & Episode 90 Update

01:31 Keeping It Simple in Leadership

03:20 Incentives That Drive Performance

04:35 Golf, Business & Preparing for the Next Shot

08:52 Recruiting as the Lifeblood of Growth

11:15 Creating Repeatable Leadership Systems

13:42 How Company Systems Evolve

18:44 Why They Didn’t Start Their Own Company

21:35 Selling vs Building an Organization

23:36 Why Recruiting Creates Real Scale

25:12 Final Thoughts & Closing

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Door to door sales training is not just about knowing the product. Hayden Crawford breaks down why sales systems, accountability, recruiting, and office culture decide who actually wins in D2D sales.

From solar and roofing to Performance Windows, Hayden shares what changed when he stopped relying on “gift of gab” and started following a proven door knocking system. This conversation gets into appointment setting, qualifying leads, sales team accountability, recruiting reps, building office momentum, and why excuses kill performance.

If you are in door to door sales, recruiting sales reps, or trying to build a stronger sales team culture, this episode is for you. Subscribe for more conversations on sales training, leadership, discipline, and building high-performance teams.

00:00 Hayden Crawford’s Door to Door Sales Background

01:56 Why Sales Systems Beat Product Knowledge

03:59 Training Anyone With the Right Sales Process

05:10 Accountability Inside a High-Performance Office

07:22 Learning the System After a Rough First Month

12:51 Turning Obstacles Into Origin Stories

17:46 Building the Albuquerque Sales Market

26:30 Recruiting Sales Reps With Benefits, Not Features

Door to door sales can change your income fast, but commission sales also exposes your work ethic, mindset, and vision.

Dakota Lang and Garrett Cotten break down why people get into sales, why so many reps quit, and what separates top door to door sales reps from people who treat it like a normal job.

From uncapped commission to stress, goal setting, personal development, and the lifestyle required to win, this conversation gets straight to the reality of sales.

Subscribe for more sales training, door knocking motivation, and real conversations for reps building a serious sales career. Comment below with the biggest reason people quit sales.

00:00 Why People Get Into Door To Door Sales

00:40 Sales Was Not The Original Plan

02:36 Salary Sales vs Commission Sales

06:03 Why Reps Chase Uncapped Income

08:16 The False Idea About Sales Work Ethic

09:51 Why People Quit Sales

11:29 Sales Is A Lifestyle, Not A Clock-In Job

17:25 How Top Reps Build Personal Discipline

20:20 Vision, Goals, And Staying In The Game

26:07 Goal Setting For Sales Reps