Success changes when your responsibilities change.

For Dakota Lang and Garrett Cotten, this season is about much more than sales. Their families are growing, their teams are expanding, and their leadership is evolving. As their responsibilities increase, so does their focus on building stronger systems, developing people, and creating organizations that can scale.

Episode 90 is a behind-the-scenes conversation about where life and business stand today. Dakota shares what it's been like welcoming his first daughter, while Garrett talks about preparing for baby number three. From there, the conversation moves into regional growth, leadership philosophy, recruiting, simplifying systems, golf as a leadership exercise, and why building people will always outperform chasing short-term production.

Whether you're leading a sales team, growing a business, or preparing for the next stage of life, this episode offers practical lessons on leadership, recruiting, consistency, and long-term thinking.

Topics Covered

Family updates and becoming better leaders

Growing multi-million-dollar sales regions

Why simple systems outperform complicated ones

Golf lessons that translate into business

Recruiting as the lifeblood of every organization

Why systems create long-term growth

Leadership evolution inside a growing company

Building organizations instead of chasing sales

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00:00 Growing Families & Episode 90 Update

01:31 Keeping It Simple in Leadership

03:20 Incentives That Drive Performance

04:35 Golf, Business & Preparing for the Next Shot

08:52 Recruiting as the Lifeblood of Growth

11:15 Creating Repeatable Leadership Systems

13:42 How Company Systems Evolve

18:44 Why They Didn’t Start Their Own Company

21:35 Selling vs Building an Organization

23:36 Why Recruiting Creates Real Scale

25:12 Final Thoughts & Closing

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