I get it, building a coaching business is hard work. Sooner or later you realise that it’s going to take a lot more than just passion to be successful. And when you start asking around, you quickly realise that not a lot of people are actually making any money from it. In fact, according to the International Coach Federation, half of the professional coaches make less than $25,000 a year. Meaning it really is tough to live off just doing one-to-one coaching. To be honest, I don’t know anyone who’s making a killing at being a life coach alone, without having to do some sort of side consulting or corporate gig, running retreats or workshops to make ends meet. That was until I came across Michael Serwa, self-proclaimed “Life Coach for the Elite”, who appears to be the highest paid one-to-one life coach in the UK, and is on his way to be making a seven figure income. With a drive to be the absolute best at what he does, his attitude can be pretty polarising, but the good news is that Michael doesn’t actually care. And that’s what people either love or hate about him. His clients vary from 20s to 60s but they all have something in common: they have a certain attitude towards what’s possible in life and how they want to leave a legacy. But it wasn’t always like this way for Michael. Michael came to the UK on a bus at 22 speaking very little English with barely any money but an absolute drive to succeed. In fact, I first met Michael in 2012 at a Tim Ferriss event in London and bumped into him again a few weeks later at an event where we were both speaking at. He was just starting out and barely charging £20 an hour. I’ve followed his rise to success over the last five years and we talked about getting him on the show for a while, but I finally caught up with him! In today’s episode, you’ll hear: Why Michael believes attitude is everything. How Michael’s passion to be the best jazz musician took him 8 hours across Poland aged 17 to track down the best trumpet player in the world to confirm if it was possible. The attitude that got him the fastest promotion in Zara history without previous retail experience, after moving to London with barely any English. How running a Meetup Group on spirituality led to launching his business for a second (and successful time) time to become the Uk’s highest paid life coach. What he wants to tell people who want to become life coaches because they want more freedom. If you’re interesting in finding out what it takes to build a successful business doing what you love listen to Episode #60 with Michael Serwa. Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES http://www.theunconventionalists.com/episode/60 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste