Good sustainable ag practices and carefully-collected data won’t make it rain more.

But they will help you make the most out of every drop.

And in Northwest Texas, they know a thing or two about making due with limited rainfall.

So on this episode, we’re talking to Precision Ag Lead Ky Houchin from the Nutrien Ag Solutions South Plains Division about how growers in the Lubbock area are tracking their water use and inputs to maximize their yields in a climate with less than 20 inches of rain a year.

We'll also discuss how data-driven decisions can enhance crop yields and sustainability, the hurdles that some growers encounter in adopting new practices, and the critical role of water quality and nutrient management in achieving sustainable outcomes.