Protein is the hottest buzzword in food and diet trends—but will it stay that way? Damian Mason and RaboResearch’s Nicholas Fereday explore the booming demand for dietary protein and its impact on agriculture, from animal-based production to plant-based alternatives. Learn how "protein-enhanced" snacks like boxed waffles and bagged treats are shaping consumer habits, and discover who benefits most in the protein arms race. Plus, a surprising take on RFK Jr.’s influence on food trends and the evolving American diet. Tune in for insights on food innovation, health trends, and the future of the protein market!

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Sustainable Aviation Fuel (SAF) could become a game-changer for production agriculture, driving a surge in demand for corn and soybeans—two crops currently facing significant oversupply challenges. But will SAF truly take off? What policies, regulations, and incentives are necessary to make this vision a reality? Join biofuels analyst Corey Lavinsky of S&P Global and Pete Meyer of Muddy Boots Ag as they explore the present and future of SAF. Learn how this emerging industry could reshape North American agriculture, create new markets, and provide a sustainable boost for farmers.

The Business of Agriculture Podcast with Damian Mason is Sponsored by:

AgVisorPro getagvisorpro.com

Redox Bio-Nutrients redoxgrows.com

Gripp Gripp.ag

This content is protected. ©Damian Mason, all rights reserved. 

Just before Christmas 2024, the federal government unveiled a $31 billion aid package for American farmers—$10 billion in direct payments and $21 billion in disaster relief for the past two years. But here’s the twist: even more funding might be on the horizon. In this episode, Damian Mason is joined by Paul Neiffer, the Farm CPA, and Chris Barron of Ag View Solutions for a deep-dive into the long-term effects of government farm payments. They explore how such payouts historically boost supply, sustain operations that might otherwise shutter, and often become a recurring fixture in agriculture. Tune in to understand the implications of these subsidies and what they mean for the future of farming.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag 

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Chris Barron has weathered several Ag downturns as an Iowa farmer. He’s also helped hundreds of farming operations succeed despite farm economy downturns as an Ag consultant with his company, Ag View Solutions. Chris joins Damian Mason to discuss the Business of Agriculture at the farm level, laying out strategies smart operators can deploy to — not only survive, but prosper — during a rocky farm economy patch.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

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American consumption of beef — contrary to predictions otherwise — has held up amazingly well, despite beef prices outpacing the rate of general food inflation. 85% of that beef is processed by the “Big 4” packers. Looking ahead, what changes are coming for beef? Will smaller meat processors, backed by federal grants announced a few years ago, change the landscape? Will food inflation, environmentalist’s lobbing, or the marketing of synthetic meat decrease beef consumption? What about direct-to-consumer beef production and niche beef companies — can they reach scale in a marketplace dominated by legacy producers? Jeff and Kara Smith with Colorado Craft Beef join Damian Mason in this lively discussion about the future of America’s favorite meat.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

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RFK Jr. as head of Health and Human Services will oversee the Food and Drug Administration and will have a role in setting food policy in the United States. Will RFK “Un-Fauci” our food system? And what exactly is meant by “Fauci’d,” you ask? When a bureaucrat uses fraudulent science to achieve political outcomes, enhance his power, and collaborate with corporations to earn profits, that’s the "Fauci Factor." Believe it or not, our food was “Fauci’d” beginning in the 1950s. Will RFK eradicate the bad science and corporate interests making us unhealthy? Or will his organic zealotry and opposition to seed oils make matters worse? Damian Mason delves into those questions and possible outcomes in this special edition of The Business of Agriculture, recorded in Damian’s kitchen!

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

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Vance Crowe and Damian Mason have spoken to hundreds of thousands of Agricultural audience members. In this fun and fast moving discussion, they share "behind the scenes” stories from their careers on stage at Ag meetings all over the world. How do you handle a disagreeable audience? Why should you never actually write a speech? What makes for a good or bad audience? Have you ever bombed? (Anyone who says they haven’t is a liar!) What’s hard about the speaking biz that most people don’t see? Damian and Vance cover all that and more in this friendly and entertaining edition of The Business of Agriculture.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

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As production Agriculture moves from banner years economically to a downturn, what changes will we see on the land front? Presumably values decline as other asset classes compete for investor dollars as the farm belt tightens amid lower commodity prices. Couple that with a dying generation handing off farm assets to disinterested, non-farming heirs and we could see hefty changes in Ag country — from shifting land use to idling of ground to big capital buying up property. Mike Downey with Uncommon Farms and author of the More Than Dirt blog joins Damian Mason for outlook mixed with a hint of sentimentality.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

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We in Agriculture are told, “The low cost producer wins.” That’s been generally true for as long as anyone working in Ag today can remember. But what about moving forward? Will efficiency gains be enough to keep Agriculture profitable? No, they won’t be. The reason: Focusing on efficiency addresses supply, when our real problem moving forward will be stagnating demand. Agricultural consultant Todd Thurman joins Damian Mason for a compelling discussion about a mindset change for Agriculture.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Beginning in the 1960s, Americans were told of the evils of saturated fat. From the 1970s through the ’90s, “low fat” was a can’t miss marketing slogan. Abstaining from meat, eggs, butter, and milk would keep us thin and stave off heart attacks, we were told. Grains and fiber were the answer for health and longevity, according to the experts. At one point the government’s food pyramid recommended 11 servings of grain per day. (Seriously? Livestock rations contain less grain!) Turns out, the so-called experts were wrong. Worse than just wrong, many of the experts have been lying to us, influenced by money from processed food companies, big pharma, and animal rights groups. Nina Teicholz, Nutrition Journalist and author of The Big Fat Surprise, joins Damian for this feast of truth about food, health, and consumption of animal-based fat.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

This content is protected. ©Damian Mason, all rights reserved. Not available for AI.