Ever wondered why short videos are taking over your feed? Today, we dive into the rise of TikTok, Instagram Reels, and YouTube Shorts, and how they can revolutionize your marketing strategy. Discover how to create impactful short videos that resonate with your audience.

on this episode of Content on the Go.

What You'll Learn

1. The history of short video’s rise in social media and why it matters.
2. What creating short videos means for your business and how to get started.
3. A real-life success story of leveraging short videos to boost brand and podcast growth.

Short-form videos are revolutionizing how we engage with content, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge. In this episode, we explore why these formats are essential for your marketing strategy, especially for reaching Gen Z. Discover the benefits of short videos and learn how to create engaging content that amplifies your brand’s reach.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

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• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

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