Creating content that gets shared is the ultimate goal, and in this episode, we’ll show you how to do just that. From eye-catching thumbnails to leveraging the latest trends, discover the secrets to making your content irresistible. Learn why shareability matters and how to design content that people can’t wait to pass along.

What You'll Learn

1. The difference between creating in business and creating art.
2. Challenges of harmonizing creativity in marketing and how to overcome them.
3. Balancing traditional and modern brand marketing to tell compelling stories.

Shareable content is key to expanding your brand’s reach, and this episode is all about how to create it. We discuss the importance of compelling thumbnails, staying on top of trends, and crafting content that your audience wants to share. Get insights on designing content that captures attention and encourages sharing, amplifying your brand’s visibility.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Watch and read the full episode here

Hosted on Acast. See acast.com/privacy for more information.

Can you deliver a powerful message in just 60 seconds? In this episode, we discuss the art of creating short, impactful content that resonates with your audience. Discover why brevity is crucial in today’s fast-paced digital world and learn techniques to make your short videos packed with substance and meaning.

What You'll Learn

1. Why keeping things short is crucial and the importance of the 1-second theory.
2. The significance of creating effective thumbnails to boost click rates.
3. How to edit and refine your content to ensure clarity and impact in a short format.

Short-form content is more relevant than ever, but brevity doesn’t mean sacrificing substance. This episode explores how to create concise, impactful messages that captivate your audience. Learn the importance of keeping things short, how to craft meaningful short videos, and tips for making every second count.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

Hosted on Acast. See acast.com/privacy for more information.

What if the tiniest details could make your content explode online? This episode uncovers the weird and wonderful world of the 1% intangibles that skyrocket content performance. Find out if there is really power to hashtags, trending music, and dance crazes and if they can really boost your brand’s visibility

on this episode of Content on the Go

What You'll Learn

1. The importance of hashtags in boosting content visibility and engagement.
2. How to choose the right music to elevate your brand's content.
3. The impact of following or adapting trending dances and activities to fit your brand.

In the world of digital marketing, small details can have a massive impact on content performance. This episode dives into the 1% intangibles that can elevate your content, such as the strategic use of hashtags, trending music, and viral dances. Learn how to incorporate these elements into your content strategy to increase engagement and reach.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered why short videos are taking over your feed? Today, we dive into the rise of TikTok, Instagram Reels, and YouTube Shorts, and how they can revolutionize your marketing strategy. Discover how to create impactful short videos that resonate with your audience.

on this episode of Content on the Go.

What You'll Learn

1. The history of short video’s rise in social media and why it matters.
2. What creating short videos means for your business and how to get started.
3. A real-life success story of leveraging short videos to boost brand and podcast growth.

Short-form videos are revolutionizing how we engage with content, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge. In this episode, we explore why these formats are essential for your marketing strategy, especially for reaching Gen Z. Discover the benefits of short videos and learn how to create engaging content that amplifies your brand’s reach.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

Hosted on Acast. See acast.com/privacy for more information.

What if I told you creativity in business isn't the same as creating art? Today, we’re diving into the art and science of organizing creativity within your marketing strategy. Learn how to harmonize chaos and order to tell compelling brand stories.

on this episode of Content on the Go.

What You'll Learn

1. The difference between creating in business and creating art.
2. Challenges of harmonizing creativity in marketing and how to overcome them.
3. Balancing traditional and modern brand marketing to tell compelling stories.

Creativity is essential for any successful marketing strategy, but without organization, it can lead to chaos. This episode focuses on how to effectively organize your creative processes, balancing innovation with structure. Learn practical tips to streamline your creativity, making it more efficient and aligned with your business goals.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

Hosted on Acast. See acast.com/privacy for more information.

Imagine if your brand's personality could talk to search engines directly. In this episode, we explore the wild connection between branding and SEO, showing you how to make your brand's voice heard in the digital jungle. Get ready to transform your SEO game by simply being you.

on this eipsode of content on the go

What You'll Learn

1. How to use your brand’s identity to naturally boost your SEO.
2. The pitfalls of relying solely on SEO agencies and how to take control of your keywords.
3. Strategies to guide your SEO agency with a clear vision of your brand’s future.

Branding and SEO might seem like separate entities, but they are intrinsically linked. In this episode, we explore how effective branding can naturally boost your SEO efforts, making your content more discoverable and engaging. Learn why this connection is vital for your online presence and how to harness the power of branding to improve your search engine rankings.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

Hosted on Acast. See acast.com/privacy for more information.

Ever thought of your brand as having multiple personalities? In this episode, we break down the concept of brand personas and show you how to tie them into a compelling company narrative. Get ready to see your brand in a whole new light.

on this episode of Content on the Go.

What You'll Learn

1. What exactly a brand persona is, and why it's crucial for your business?
2. The four key brand personalities and how to appeal to your audience.
3. How to tie brand activation to a compelling company-wide story.

A brand persona is the heartbeat of your business, shaping how your audience perceives and interacts with you. This episode breaks down the concept of brand personas, explaining their importance and how to craft one that aligns with your brand’s identity. Discover the four key brand personalities and how to use them to create a more engaging and relatable brand.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• Get a free consult on your podcast series, a free audit or free episode edited on you existing podcast here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

Hosted on Acast. See acast.com/privacy for more information.

What if I told you branding is like the skeleton that holds your business together? It’s not just about colors and fonts; it’s the logical framework that gives your brand its identity and appeal. In this episode, we’re breaking down the myths and showing you how branding is the key to unlocking your business’s true potential."

on this episode of Content on the Go.

What You'll Learn

1. Why branding is more than just aesthetics and its logical role in your business strategy.
2. How a strong brand persona enhances your SEO efforts and boosts your marketing ROI.
3. Practical tips on organizing your creative processes for more efficient and impactful branding efforts.

In this episode, we’ll demystify branding and reveal why it's not just fluff but a strategic cornerstone of your business. You'll discover how a well-defined brand can enhance your marketing efforts, why it’s crucial for your business’s success, and practical steps to implement effective branding strategies. This isn’t about just pretty logos; it’s about creating a cohesive identity that resonates with your audience and drives growth.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

Hosted on Acast. See acast.com/privacy for more information.

Want to know the secret to making killer short videos that grab attention instantly? It’s all about using your phone! Today, we’re unveiling the step-by-step process to turn your smartphone into a powerful marketing tool.

What You'll Learn From Genson Glier

• The importance of starting with a strong hook to capture immediate attention.
• How to incorporate SEO within your video hooks for better visibility.
• Practical tips for using trending sounds and managing lighting to enhance video quality.
• and more

In this episode, you'll learn how to create impactful short videos using just your phone, focusing on simple yet effective techniques. We delve into the importance of starting with a strong hook, incorporating SEO for better reach, and adding genuine value to keep viewers engaged. Discover how to use trending sounds strategically, and why natural light can be your best friend for video quality. This episode is packed with tips to help you produce professional-looking videos effortlessly, enabling you to connect with your audience authentically and boost your online presence.

About Our Guest

Remember the saying “There’s an app for that?” Well Genson is the guy that can rattle off an app or plugin solution for any business anywhere in the world. Genson Glier is one of the most knowledgeable well versed human beings I know. With over 10 years in marketing, Genson has been head of growth for various startups here in Sydney, Australia. He’s also co-founded ai app Tactiq as well as a few others.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Genson Glier on LinkedIn
• Daren Lake on LinkedIn
• Watch and read the full episode here

Hosted on Acast. See acast.com/privacy for more information.

What if I told you there's a secret arsenal of tools that can handle your marketing while you focus on the big picture? Buckle up! Today, we’re revealing the top automation hacks that will take your business to the next level.

What You'll Learn From Genson Glier

• How to leverage tools like IntegraMAT and Workflow86 for automating various marketing tasks.
• The benefits and ethical considerations of using gray hat tactics in social media marketing.
• Practical tips for integrating automation tools to streamline your marketing efforts without compromising authenticity.

In this episode, we explore the transformative power of marketing automation tools that can revolutionize your business operations. You’ll learn about a range of tools that automate various aspects of marketing, from scheduling posts to creating drip campaigns and even engaging with your competitors' audiences. Discover why these tools are essential for boosting efficiency and saving time, and how to implement them effectively without crossing ethical boundaries. This episode is packed with actionable insights that will help you streamline your marketing efforts and focus more on creativity and authenticity.

About Our Guest

Remember the saying “There’s an app for that?” Well Genson is the guy that can rattle off an app or plugin solution for any business anywhere in the world. Genson Glier is one of the most knowledgeable well versed human beings I know. With over 10 years in marketing, Genson has been head of growth for various startups here in Sydney, Australia. He’s also co-founded ai app Tactiq as well as a few others.

Learn More Here

• For just $95, get 10 content pieces from a single video podcast - here!
• Get a free 32-min webinar on video podcasting tips and tricks here
• Genson Glier on LinkedIn
• Daren Lake on LinkedIn
• Watch and read the full episode here

Hosted on Acast. See acast.com/privacy for more information.