Content On The Go by Pod Paste

Reach 10x more people with only 10% work (aka less)

Founder and executive producer of Pod Paste, introduces the struggles and challenges that companies and brands face in the world of content creation and marketing.

We highlight the extensive time and effort it takes to edit a high-quality podcast episode, averaging around 8 to 11 hours for a 45-minute interview. This is production from end to end (creating episode idea, booking guests, researching guest, questions, setup for the interview, recording, editing, show notes, title, marketing and promotion).

Our goal is to rescue podcasters from this chaos by providing support in shaping their voice, telling their story, and reaching a wider audience. We want to save companies 100 hours by offering services such as brainstorming captivating episode concepts and providing recording best practices.

All so that you can focus on running their business while leaving the editing and marketing tasks in our capable hands.

https://podpaste.com/call to book a free discovery call now and get an episode edited no charge!

https://podpaste.com/adoct23 go here to listen to the podcast

https://podpaste.substack.com/ to get video content and brand marketing podcast tips and tricks delivered monthly into your inbox

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Learn more and signup for the free newsletter here - https://podpaste.substack.com

Get more insights, tricks and tips from Pod Paste - https://podpaste.com

How to get your podcast noticed by the right people now!

This is a video podcast series collaboration between Pod Paste, DLake Create, and Digital Ninjas.

We're on a mission to supercharge your brand, company or organization and help you change the world with through digital strategy, training and insights. In the last eight episodes, we've spoken about one specific idea to help you market your business better.

While we usually make these short, this is the full-length panel discussion that we had with four of the best digital content marketers in Sydney, Australia.

**Time Stamps of What You Will Learn**

00:03:49 Build relationships with micro-influencers.

00:10:25 Trustworthy transparency and authenticity.

00:13:46 Do things that don't scale.

00:17:39 Find your balance between automation and authenticity.

00:22:45 Quality matters more than quantity.

00:28:29 Focus on quality, not quantity.

00:34:43 Talk to customers directly.

00:40:34 Add value without expecting returns.

00:42:44 Learn by doing.

00:49:05 Automate content creation process.

00:54:41 Plan ahead for less stress.

00:59:10 Delegate creativity to experts.

01:03:49 Practice and persist for success.

01:08:51 Humans and AI must collaborate.

01:10:41 Adapt to new mediums.

01:18:57 Take care of your waste.

01:19:34 Connect with leading marketers.

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Get more insights, tricks and tips from Pod Paste - https://podpaste.com/cotgaug2023

Learn more and signup for the free newsletter here - https://podpaste.substack.com

Treat your podcast like a brand and stop focusing on followers

We discuss the importance of treating your podcast as part of a larger brand and the limitations of relying solely on social media followers. We also emphasize the value of informative educational content and advises against following TikTok trends.

We dive into the world of branded content and how small businesses and content creators can compete with industry giants like Nike and Coca-Cola.

This episode provides valuable insights and strategies for creating a successful branded video podcast.

• Why followers don’t matter
• Fun story about the history of social media
• Why you should stay away from TikTok trendy styled content
• Briefly touch on how to create a successful branded video podcast
• And Much More!

[00:02:30] Why followers don't matter.

[00:03:23] Abandoning timeline feeds.

[00:07:08] What's the real value of podcast listener attention?

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Marketing can be a challenging field to navigate, with so many different approaches and strategies to consider. It can be hard to know where to start or how to keep up with the latest trends and best practices. And let's be honest, we've all had those moments where we feel like we're just spinning our wheels, trying one thing after another with no real success to show for it.

In this episode of our podcast, we'll be exploring some key insights and strategies that can help you take your content game to the next level. We'll be joined by a group of marketing experts who will share their experiences and knowledge on a range of topics, including the value of experimentation, the power of discipline, and the benefits of embracing failure.

• [00:01:52] Sources of creativity.
• [00:05:16] Delegating to content creators.
• [00:09:07] Automating creativity.
• [00:12:07] Combination of creative and analytics.
• The value of experimentation
• The 70/20/10 rule for balancing content priorities
• How discipline allows for creative freedom
• Ideas for banking new ideas
• Why it’s okay to produce bad content

• Nathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
• Genson Glier - growth hacker extraordinaire
• Brendon Hill - content wiz and be investor
• Daren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

• Tiktok Creator Marketplace - https://creatormarketplace.tiktok.com/
• Getting Things Done - https://gettingthingsdone.com/
• Evernote - https://evernote.com/
• Asana - https://asana.com/
• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• Podpaste.com

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We discuss the importance of learning by doing, understanding your platform, and the power of non-marketing content. We also explore the concept of content stacking, starting from the podcast. Tune in to get tips on revolutionizing your content marketing and stay updated on the latest trends in the crowded content marketing space.

• [00:02:10] Learning from Twitter
• [00:03:51] TikTok's growth and marketing.
• [00:08:49] What's next?
• [00:10:35] Chopping content for scalability.
• [00:15:02] Coming up with ideas.
• Learning by doing
• Understanding your platform and the best way to do it
• The power of non-marketing content
• How and why your content should stack starting from a podcast
• Much More

Nathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier - growth hacker extraordinaire

Brendon Hill - content wiz and be investor

Daren Lake - Founder & Client Lead of Pod Paste

• Neil Patel Digital https://npdigital.com/
• Neil Patel Marketing School: https://www.youtube.com/@MarketingSchoolPod
• Medium - https://medium.com/
• Substack- https://substack.com/
• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - LinkedIn - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• Pod Paste

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We explore four key aspects of becoming a better video podcaster and content marketer.

1. The first part focuses on the framework for growing a podcast on social media, emphasizing the value of long-form content that provides substance and nourishment.
2. We then delve into the magic of combining AI and real humans in content creation
3. Followed by proof of someone successfully using these methods to grow their brand.
4. Lastly, we uncover an insightful thought that supports the overall discussion.

Tune in to discover these valuable insights and enhance your podcasting and content marketing skills.

[00:01:34] Long and short-form content.

[00:04:01] The role of storytelling in long-form video content.

[00:07:38] Alex Hermosy's content cascading.

[00:09:46] Consistency is key.

• Signup for newsletter here
• Alex Hormozi $100 million leads
• Where the ice cream vs steak analogy came from with short vs long form content

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Learn more and signup for the free newsletter here - https://podpaste.substack.com

Get more insights, tricks and tips from Pod Paste - https://podpaste.com

You don’t need to have a large following to significantly increase your sales. In fact, only 1,000 true followers can make a big difference. All you really need are 1000 true followers. But while that number is conveniently smaller than say, one million, you’ll only successfully find them through optimised digital marketing experience.

This panel of professional marketers dives deep into the topic so you can effectively find the customers who rare most likely to resonate with your product.

• How to find your 1000 dream customers
• How to put yourself in your dream customers’ shoes
• Communicating with the best type of people
• Why good products and services never go out of style
• and much more

• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - Linkedin - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• DLakecreates.com & Podpaste.com
• Kevin Kelly - 1,000 True Fans - https://www.amazon.com.au/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G
• coda.com notion.com fullstory.com mixpanel.com amplitude.com UXcam.com smartlook.com

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Artificial intelligence/AI is literally everywhere. Some people are terrified, while others are excited.

Which side are you on? Does it help content creation and marketers or does it hurt us?

Stay tuned as we answer that and figure out how to Harness the Power of AI for Next-Level Content Creation on this episode of digital ninjas and dlake media.

• Why we aren’t there yet
• How AI compliments our natural human element
• A unique case study of AI’s unique transition into social media
• Why it depends on your audience
• and more.

Nathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier - growth hacker extraordinaire

Brendon Hill - content wiz and be investor

Daren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

• Unity - https://create.unity.com/road-to-metaverse
• ZMO AI - https://www.zmo.ai/
• About Rozy - https://www.dexerto.com/entertainment/ai-created-influencer-lands-over-100-sponsorships-in-under-a-year-1653411/
• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• Produced by Podpaste.com

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What do the AirBnb CEO (Brian Chesky), Wired Magazine founder (Kevin Kelly) and all content creators have in common?

They do things that don’t scale when starting off. Why? Because you need to optimise for 1 person. One thing. Once that works you can then move on to 10x, 100x and 1000xing your efforts.

But you can’t get past 1x if one person doesn’t like it.

Find out why doing things that don’t scale can help your business and more in this episode.

• The things that don’t scale
• Tools to use to get to scale
• Whether you should scale for scale sake
• How being lazy and just putting stuff out is better than nothing

And much more

Nathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier - growth hacker extraordinaire

Brendon Hill - content wiz and be investor

Daren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

• Paul Graham - Do things that don’t scale - http://paulgraham.com/ds.html
• Kevin Kelly - 1,000 true fans - https://kk.org/thetechnium/1000-true-fans/
• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• Podpaste.com

Want more? Subscribe to our free newsletter so you can 10x your content reach and consistency here.

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In Greek mythology, the God Janice is often depicted with two faces looking at opposite directions, one towards the past and one towards the future.

And in content marketing, you need to be able to look both ways. It's important to look at the past and what's worked before, but also attempt to look at the future and adapt accordingly.

Listen and learn on to find out how to 10x your content reach, volume, value and consistency

What You'll Learn

• The importance of looking to the past and future in content marketing
• Bridging the gap between brand, content, and customers
• 10-24xx content reach
• Using social media for education and trust-building
• The five stages of customer awareness
• Benefits of content marketing for education
• Content stacking
• Presenting interesting ideas in a casual way
• Personal growth and vulnerability

Time Stamps

• 01:30 Anticipating the future
• 04:30 Content stacking
• 06:34 DLake Runs Newsletter

Notable Quotables

• 00:01:30 - "As the famous Wayne Gretzky quote goes, I skate to where the puck is going, not to where it has already been."
• 00:02:30 - "I realized that this framework is applicable to any brand, company, and any industry."
• 00:05:37 - "Let's say content marketing is way more artistic and creative than it is analytics, science and business."

Want to create amazing video podcasts without lifting a finger? We've got the packages to make it happen. Email us at [email protected] to find out more.

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