We explore four key aspects of becoming a better video podcaster and content marketer.

1. The first part focuses on the framework for growing a podcast on social media, emphasizing the value of long-form content that provides substance and nourishment.
2. We then delve into the magic of combining AI and real humans in content creation
3. Followed by proof of someone successfully using these methods to grow their brand.
4. Lastly, we uncover an insightful thought that supports the overall discussion.

Tune in to discover these valuable insights and enhance your podcasting and content marketing skills.

[00:01:34] Long and short-form content.

[00:04:01] The role of storytelling in long-form video content.

[00:07:38] Alex Hermosy's content cascading.

[00:09:46] Consistency is key.

• Signup for newsletter here
• Alex Hormozi $100 million leads
• Where the ice cream vs steak analogy came from with short vs long form content

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Learn more and signup for the free newsletter here - https://podpaste.substack.com

Get more insights, tricks and tips from Pod Paste - https://podpaste.com

You don’t need to have a large following to significantly increase your sales. In fact, only 1,000 true followers can make a big difference. All you really need are 1000 true followers. But while that number is conveniently smaller than say, one million, you’ll only successfully find them through optimised digital marketing experience.

This panel of professional marketers dives deep into the topic so you can effectively find the customers who rare most likely to resonate with your product.

• How to find your 1000 dream customers
• How to put yourself in your dream customers’ shoes
• Communicating with the best type of people
• Why good products and services never go out of style
• and much more

• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - Linkedin - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• DLakecreates.com & Podpaste.com
• Kevin Kelly - 1,000 True Fans - https://www.amazon.com.au/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G
• coda.com notion.com fullstory.com mixpanel.com amplitude.com UXcam.com smartlook.com

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Artificial intelligence/AI is literally everywhere. Some people are terrified, while others are excited.

Which side are you on? Does it help content creation and marketers or does it hurt us?

Stay tuned as we answer that and figure out how to Harness the Power of AI for Next-Level Content Creation on this episode of digital ninjas and dlake media.

• Why we aren’t there yet
• How AI compliments our natural human element
• A unique case study of AI’s unique transition into social media
• Why it depends on your audience
• and more.

Nathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier - growth hacker extraordinaire

Brendon Hill - content wiz and be investor

Daren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

• Unity - https://create.unity.com/road-to-metaverse
• ZMO AI - https://www.zmo.ai/
• About Rozy - https://www.dexerto.com/entertainment/ai-created-influencer-lands-over-100-sponsorships-in-under-a-year-1653411/
• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• Produced by Podpaste.com

Hosted on Acast. See acast.com/privacy for more information.

What do the AirBnb CEO (Brian Chesky), Wired Magazine founder (Kevin Kelly) and all content creators have in common?

They do things that don’t scale when starting off. Why? Because you need to optimise for 1 person. One thing. Once that works you can then move on to 10x, 100x and 1000xing your efforts.

But you can’t get past 1x if one person doesn’t like it.

Find out why doing things that don’t scale can help your business and more in this episode.

• The things that don’t scale
• Tools to use to get to scale
• Whether you should scale for scale sake
• How being lazy and just putting stuff out is better than nothing

And much more

Nathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier - growth hacker extraordinaire

Brendon Hill - content wiz and be investor

Daren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

• Paul Graham - Do things that don’t scale - http://paulgraham.com/ds.html
• Kevin Kelly - 1,000 true fans - https://kk.org/thetechnium/1000-true-fans/
• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• Podpaste.com

Want more? Subscribe to our free newsletter so you can 10x your content reach and consistency here.

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In Greek mythology, the God Janice is often depicted with two faces looking at opposite directions, one towards the past and one towards the future.

And in content marketing, you need to be able to look both ways. It's important to look at the past and what's worked before, but also attempt to look at the future and adapt accordingly.

Listen and learn on to find out how to 10x your content reach, volume, value and consistency

What You'll Learn

• The importance of looking to the past and future in content marketing
• Bridging the gap between brand, content, and customers
• 10-24xx content reach
• Using social media for education and trust-building
• The five stages of customer awareness
• Benefits of content marketing for education
• Content stacking
• Presenting interesting ideas in a casual way
• Personal growth and vulnerability

Time Stamps

• 01:30 Anticipating the future
• 04:30 Content stacking
• 06:34 DLake Runs Newsletter

Notable Quotables

• 00:01:30 - "As the famous Wayne Gretzky quote goes, I skate to where the puck is going, not to where it has already been."
• 00:02:30 - "I realized that this framework is applicable to any brand, company, and any industry."
• 00:05:37 - "Let's say content marketing is way more artistic and creative than it is analytics, science and business."

Want to create amazing video podcasts without lifting a finger? We've got the packages to make it happen. Email us at [email protected] to find out more.

Hosted on Acast. See acast.com/privacy for more information.

The Pod Paste Podcast. A podcast company's atypical podcast, about podcasting.

There is nothing worse than listening to a podcast with sub-standard audio quality.

On this episode your host and head of content and operations at Pod Paste, Daren Lake gives you our tips and tricks for making your audio recordings for your podcast sound great in the comfort of your home.

Some points we touch on this episode:

• The setup
• Internet connection
• Opening up the recording app on your computer
• How to use your USB microphone
• Using the free microphone in your pocket
• Capturing audio in your recording app & exporting

Read more here

Watch the video here

Check out the infographic image here

Please subscribe, rate, comment. Also feel free to tell anyone you know that would like this podcast episode.

Hosted and written by Daren Lake

Music (Heart Eyes) by Aemyn Connolly

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