In Greek mythology, the God Janice is often depicted with two faces looking at opposite directions, one towards the past and one towards the future.

And in content marketing, you need to be able to look both ways. It's important to look at the past and what's worked before, but also attempt to look at the future and adapt accordingly.

Listen and learn on to find out how to 10x your content reach, volume, value and consistency

What You'll Learn

• The importance of looking to the past and future in content marketing
• Bridging the gap between brand, content, and customers
• 10-24xx content reach
• Using social media for education and trust-building
• The five stages of customer awareness
• Benefits of content marketing for education
• Content stacking
• Presenting interesting ideas in a casual way
• Personal growth and vulnerability

Time Stamps

• 01:30 Anticipating the future
• 04:30 Content stacking
• 06:34 DLake Runs Newsletter

Notable Quotables

• 00:01:30 - "As the famous Wayne Gretzky quote goes, I skate to where the puck is going, not to where it has already been."
• 00:02:30 - "I realized that this framework is applicable to any brand, company, and any industry."
• 00:05:37 - "Let's say content marketing is way more artistic and creative than it is analytics, science and business."

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