What do the AirBnb CEO (Brian Chesky), Wired Magazine founder (Kevin Kelly) and all content creators have in common?

They do things that don’t scale when starting off. Why? Because you need to optimise for 1 person. One thing. Once that works you can then move on to 10x, 100x and 1000xing your efforts.

But you can’t get past 1x if one person doesn’t like it.

Find out why doing things that don’t scale can help your business and more in this episode.

• The things that don’t scale
• Tools to use to get to scale
• Whether you should scale for scale sake
• How being lazy and just putting stuff out is better than nothing

And much more

Nathalie Rafeh - founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier - growth hacker extraordinaire

Brendon Hill - content wiz and be investor

Daren Lake - Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

• Paul Graham - Do things that don’t scale - http://paulgraham.com/ds.html
• Kevin Kelly - 1,000 true fans - https://kk.org/thetechnium/1000-true-fans/
• Nathalie Rafeh Linkedin - https://www.linkedin.com/in/nathalierafeh
• Splashup - https://www.splashup.co/
• Genson Glier - Linkedin - https://www.linkedin.com/in/genson/
• Brendan Hill - LInkedin - https://www.linkedin.com/in/itsbrendanhill/
• Daren Lake - Linkedin - https://www.linkedin.com/in/dlakecreates/
• Digital Ninjas - https://www.digitalninjas.com/
• Podpaste.com

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