Ever thought of your brand as having multiple personalities? In this episode, we break down the concept of brand personas and show you how to tie them into a compelling company narrative. Get ready to see your brand in a whole new light.

on this episode of Content on the Go.

What You'll Learn

1. What exactly a brand persona is, and why it's crucial for your business?
2. The four key brand personalities and how to appeal to your audience.
3. How to tie brand activation to a compelling company-wide story.

A brand persona is the heartbeat of your business, shaping how your audience perceives and interacts with you. This episode breaks down the concept of brand personas, explaining their importance and how to craft one that aligns with your brand’s identity. Discover the four key brand personalities and how to use them to create a more engaging and relatable brand.

About Our Guest

With over 20 years of bilingual content and communications experience, Chris excels in creating and managing impactful content across various platforms. At the time of this publication Chris is the Global Content Marketing Lead at BytePlus who is known for apps like TikTok, PICO, Capcut, and Lemon8.

Learn More Here

• Get a free consult on your podcast series, a free audit or free episode edited on you existing podcast here
• Christopher Khoo on LinkedIn
• Daren Lake on LinkedIn
• Listen and watch the full episode here

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