As we close out season two, we wanted to give you the highlights of the top episodes that bring together all the main things that marketing should be at its core. We hope these highlights will help you identify where you’re at and what you need to do to build a strong foundation and help your business grow.

We're interrupting our regular 60-second broadcasts to bring closure to season two. We're excited to implement new changes for the podcasts starting after the summer. But stay tuned for tomorrow's episode that highlights our favorite episodes from this season!

Communication is key to the creative process and community is essential in taking your ideas to the next level. Sharing new ideas can be intimidating, and that fear can keep you from telling others. But sharing with trusted people will help you get out of your comfort zone, and may inspire an idea for a new project.

How do you fuel creativity? Seek out opportunities who are further along in their journey. They can be incredibly helpful resources. Be teachable and listen, listen, listen!

Utilizing emails, texts or apps on your phone is a great way to capture ideas immediately as you think of them (yes, even the bizarre ones). You never know when you might need that idea again but may not remember it!

Pay attention. At any given moment you may see, hear or experience can morph into something you can use creatively. The small things make a big difference. Change your perspective on how you see things.

People want to be needed and known. It wasn't just the sell that brought you together to your client. Your client wants follow-ups, which helps build relationships. When a relationship is built there are more business opportunities where both the client and company succeed.

A change in scenery can aid in thinking outside of the box. A change of perspective can lead to a change in thinking, and a small change can make a big difference.

Have you been to get your oil changed only to be told you need multiple other replacements? As a company with integrity, care about your customer so much that you're responsible with helping them only in the areas they truly need as opposed to trying to upsell them with all of your services or products.

Empathy: Why do you care about the client you're selling to? In your heart, why do you want your client to succeed? If you can sell with empathy, they won't feel like you're being "salesy," they'll feel like you're truly trying to help them.