Full transcript available at https://bit.ly/3UnLhir.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing [email protected] to drop Dan and Dara a message directly.**

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Intro [00:15]

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Quote of the episode from Dan: "Google's going to do what Google's going to do and we'll be on the receiving end of it."

Quote of the episode from Dara: "just because you have been using UA360 doesn't mean you're going to need, I'm just going to call it GA4-360, you don't necessarily need it"

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This week Dan and Dara discuss the recent announcement that the sunsetting of GA360 has been pushed back 9 months to the 1st July 2024. The news comes bundled with other new feature announcements such as custom channel groupings, automatic GA4 property creation and native bidding in DV360. What does this mean, why did they do it, and what now? These are some of the questions Dan and Dara discuss.

The blog post from Google with the announcements is http://bit.ly/3UL2ySz.

Want to chat to Dan and Dara on your need for GA4-360, or not? Email them both at [email protected] to arrange a call!

Dan's writeup on Consent Mode is at http://bit.ly/3EjIeCg.

In other news, Dan becomes fireproof and Dara goes to the talkies!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

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The post #60 The inevitable… Google postpones sunsetting GA360 appeared first on Measurelab.