#053 We lay out a practical selling roadmap for candle makers who feel confident making products but unsure how to find customers. We break 60+ sales ideas into 12 categories so we can choose the right channel for our time, margins, and goals. 
• building online and direct sales through Shopify, Etsy, Amazon, Facebook and Instagram shops, and TikTok Shop 
• positioning Etsy listings for gift buyers and using the Etsy Seller Handbook as a guide 
• expanding through wholesale with line sheets, catalogs, and pricing that can sustain 50% of retail 
• starting local with boutiques, gift shops, decor stores, florists, garden centers, and specialty grocery programs 
• using Faire for exposure and letting big accounts find us 
• growing revenue with private label for boutiques, bands, podcasters, realtors, breweries, distilleries, and wineries 
• creating events and experiences through pop-ups, markets, pouring parties, and Airbnb Experiences 
• landing corporate and B2B gifting orders for onboarding kits and client holiday boxes 
• building recurring revenue via monthly or quarterly subscriptions and VIP memberships 
• driving seasonal sales with gift guides, PR outreach, and Black Friday and Cyber Monday planning 
• multiplying reach with collaborations, bundles, and limited edition artist partnerships 
• using fundraising and cause campaigns to build community and volume 
• selling custom and personalized candles for weddings, memorials, retirements, birthdays, and milestones 
• pitching hospitality partners like boutique hotels, spas, salons, vacation rentals, and upscale restaurants 
If you have other ways that you are selling your candles, I would love for you to drop those in the comments below. Also, if you find this episode helpful, I would love it if you would like and subscribe.

Grab the free 60+ Ways to Sell Candles Worksheet here: https://www.candlebusinesspro.com/60ways

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