#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue.

• choosing candles vs wax melts based on demand and production
• validating a product line before expanding formats
• matching marketing channels to buyer behavior
• using markets, wholesale, and private label to grow
• building skills in social, ads, and design to drive traffic
• writing scent descriptions that convert online
• pivoting from DTC to wholesale during slow months
• corporate gifting strategies and real account examples
• systems for outreach, catalogs, and follow‑ups
• resources and community support for ongoing learning

Join the Inner Circle at candlebusinesspro.com or use the links in the show notes to get started

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#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money.

We cover the most common mistakes beginners make when they first start making candles and what actually matters if you want candles that burn well, smell great, and sell consistently.

Inside this episode, you’ll learn:

• The essential candle making supplies you actually need when starting out
 • What you do not need to buy right away (and what can wait)
 • How to go from selling candles to friends and family to getting public sales
 • Different ways to sell candles beyond social media, including markets, fundraisers, and wholesale
 • What people really look for in a higher-end or more elevated candle
 • How to think about fragrance load percentage and why we start at 8%
 • How wick size, wax type, and fragrance load all work together
 • Wax temperatures explained clearly: heating, adding fragrance, and pouring
 • Why following supplier guidelines matters and when to adjust through testing

If you’re searching for:
 how to start a candle business
 how to make candles for beginners
 candle making tips that actually work
 candle fragrance load explained
 best candle making temperatures

this episode will help you build a strong foundation without overcomplicating things.

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We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear quiet and momentum strong.

• deciding when to form an LLC and get permits
• where to find maker-friendly insurance and what it covers
• sourcing labels, vessel MOQs, and split shipping tactics
• five starter fragrances that sell across audiences
• handling fear, building confidence, and stacking early wins
• how to run profitable candle-making parties
• pricing by niche, margins, and reverse engineering costs
• preparing for wholesale with sustainable unit economics

Grab the free candle business guide at CandleBusinessPro.com/guide

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We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money.

• choosing Shopify for e‑commerce and POS
• carrying Square as a no‑signal backup
• running subscriptions with Appstle
• starting email on Shopify, upgrading to Klaviyo
• using Meta Ads Manager with simple weekly checks
• turning on Google Merchant for product visibility
• picking QuickBooks, considering Wave or spreadsheets
• standardising work on Google Workspace, Docs, Sheets
• tracking raw materials and COGS with Inventora
• building graphics and images in Canva
• measuring with Google Analytics and Search Console
• lifting rankings using Ahrefs’ free tools

Subscribe to Candle Business Pro on YouTube and join the Inner Circle for workshops, office hours, and step‑by‑step store builds

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#032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsetting

We share a transparent look at our numbers, then guide a full 2026 planning workshop across seven life and business areas. The goal is a simple, focused plan you will actually follow, with three SMART goals, clear triggers, and real accountability.

• seven goal areas that support each other
• emotional targets and mindset you want
• one skill that unlocks leverage
• physical habits that protect energy
• relationship rituals for presence
• business focus by channel and role
• hobbies as a reset for creativity
• financial “enough” defined by life needs
• pick three goals from different areas
• make them SMART and time-bound
• first steps, triggers, accountability partners
• why consistency beats constant pivots
• email cadence and stable product lines

Join the Inner Circle before doors close this weekend, grab the candle making course and wholesale course on sale, and download the free worksheet via the link in the email

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#031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to formalize your business with an LLC, how to register for sales tax so you can buy supplies tax‑exempt, and what kind of insurance protects you once you start selling at markets, online, or in a storefront. We share the practical steps we used, the providers we tried, and the costs that actually make sense for a young brand.

From there, we get tactical with sourcing. You’ll hear our approach to labels and packaging—separating smart design from affordable printing—and how to find unique vessels without locking yourself into massive custom minimums. We talk timelines and freight tradeoffs, including when a split shipment by air and sea can prevent stockouts without destroying your margins. If you’re planning holiday inventory or a new launch, these details will save you time and cash.

We also map out a focused five-scent launch lineup that converts: a bright citrus bestseller, a masculine wood note for gifting and household consensus, a spa-inspired blend for daily burn, a recognizable mint-eucalyptus profile that reassures cautious buyers, and a versatile lavender that sells online because shoppers know the note. Then we go deep on confidence and pricing. You’ll learn how to choose your niche, study the shelves you want to be on, pick your retail first, and engineer costs to hit at least a 4x multiple—so wholesale, marketing, and growth stay within reach.

If you’ve wondered how to host profitable candle pouring parties, we share our playbook from mobile events to store-based workshops and explain why experiences can become a powerful revenue stream. By the end, you’ll have a clear path to structure your business, source smarter, pick scents that sell, and price with conviction. Enjoy the conversation, share it with a maker friend, and don’t forget to subscribe and leave a quick review so we can answer your next question on air.

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#030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a $5,000 website, and custom packaging?

In this episode, we’re busting the myth of the "Perfect Launch." I’m sharing the story of how Garnet Beacon Candle Co. launched with a choppy, blocky Canva logo and still grew to over $550k/year in retail sales. Perfectionism is just procrastination in disguise, and it’s killing your momentum.

We cover how to let the market become your teacher and the exact "Minimum Viable Launch" checklist you need to start making money.

In this video, we discuss:

Why your logo and branding don't matter as much as you think (at first).
The danger of "Follow loops" on social media.
How to launch with a small scent collection (and why 10 scents was a mistake!).
The 6 Essentials you MUST have before launching.

The 6 Launch Essentials Checklist:

Safety: Candle testing must be locked in.
Legality: Business registration & Sales Tax setup.
Protection: Business Insurance (it pays for itself!).
Sales Channel: A working website (Shopify recommended).
Trust: A basic social media presence.
Retention: An email capture system (Klaviyo or Shopify Inbox).

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Join us for our Candle Making Bootcamp starting on Feb 1st! Sign up today! https://www.candlebusinesspro.com/bootcamp

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#029 The clearest sign your candle business needs help isn’t a feeling, it’s a pattern: you’re saying no to great markets, customer emails are slipping, or sales have flatlined because you’re out of hours. We break down a practical path to hire with confidence, protect your quality, and regain capacity to grow without jumping straight to a full-time payroll commitment.

We start by separating working in your business from working on your business, then pinpoint the first tasks to delegate for quick wins: wicking, labeling, vessel prep, packing, and booth setup. From there, we walk through building part-time production support and training market staff who can tell your story, explain wax and fragrance choices, and sell with your standards. You’ll also get fulfillment shortcuts that boost customer satisfaction immediately—Pirate Ship labels at home, free USPS pickups, quick UPS drop-offs, and using local pack-and-ship stores to cut your errand time to minutes.

Looking beyond your neighborhood, we share how to leverage virtual assistants and creatives for customer service, social media assets, basic Shopify updates, and email scheduling. You’ll learn why solid SOPs and a clear brand guide are the secret to consistent results, how to test a $50 design batch before you commit, and which roles to keep in-house until you can replace them with equal or better skill, like wholesale outreach and partnerships. Throughout, we focus on ROI, time saved, and momentum gained—so you can buy back hours and reinvest them where growth actually happens.

Ready to stop turning down opportunities and start compounding wins? Hit follow, share this with a maker who needs it, and leave a review with the first task you plan to delegate. Your next stage of growth starts with one smart hire.

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We walk through the 15 real reasons candle businesses stall and how to fix them with clear actions. From niche and numbers to branding, email, and mindset, the aim is a repeatable plan that turns great candles into steady sales.

• defining a niche you belong to and customer research
• building systems for batching, production, budgeting, inventory
• tracking analytics to spot trends and pivot
• realistic effort in a saturated market
• collecting emails and using content pillars
• seeking education, mentorship, and SEO basics
• cohesive branding beyond a logo
• showing your face and story to build trust
• avoiding trend chasing with a core line
• switching from hobby effort to business habits
• launching before perfection and iterating
• diversifying channels beyond social posts
• testing markets and getting trusted feedback

If you've enjoyed this, I would love it if you would just subscribe.

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#027 We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wicks with confidence, and choose the right places to sell. Clear steps, real numbers, and tools you can use today.

• diversifying beyond social into website, wholesale, private label, and fundraisers
• using email as the primary promotional tool with quality list building
• setting lucrative pop‑ups around 25% to convert site visitors
• wick testing with three‑candle method and half‑inch melt pool rule
• choosing markets over random fairs and when Etsy fits
• standing up Shopify early to build SEO and conversion
• realistic view of Facebook ads for break‑even acquisition
• free calculator for candle math and available courses
• wholesale playbook highlights and local PR flywheel

Come hang out in our free Facebook group and drop your questions. I’ll answer them on a future show.

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WHEN YOU'RE READY

📬 Free Candle Business Supply List

🚀 #1 Candle Making Course

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🧞‍♂️ Join the Inner Circle!

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CONNECT

🐦 Free Facebook Group

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SHOW LOVE

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