#058. We break down the five essentials that turn candle making from a hobby into a business with consistent sales. We explain how we build trust with a safe product, a strong website, smart social media, an email list that drives revenue, and a real brand that goes beyond a logo. 
• testing for a safe candle product with no shortcuts 
• getting candle business insurance as added protection 
• using a website to build trust beyond transactions 
• choosing only the social platforms your customer uses 
• creating content pillars so you are not always selling 
• treating social media as top-of-mind marketing 
• building an email list as a consistent sales driver 
• using website pop-ups with strong signup incentives 
• capturing emails at markets by framing the ask 
• understanding one-click unsubscribe requirements 
• building a real brand with why, customer, USP, story, visuals, voice, and experience 
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